As of 2022 "Google My Business" has been renamed "Google Business Profile". Before you get reading, download our free Google Business Profile setup guide that will give you step by step instructions to create or claim your business listing!
One of the most effective ways to get your tourism business noticed is by utilising a fantastic free tool from the good people at Google: ‘Google My Business’. Google My Business is what we call your ‘digital storefront’. It can appear when customers search for your business specifically or for business like yours on Google or Google Maps.
You’ve probably seen Google My Business listings plenty of times before. If you search for a specific business on Google, it’s the listing that appears to the right side of Google...
If you’ve got a website, you might’ve heard the term ‘SSL certificate’ being tossed around. But what is it, exactly? And you haven’t already got one, do you need one? This simple guide to SSL certificates lays out everything you need to know in black and white, with any mysterious technical jargon translated into plain English.
What is SSL?
The SSL acronym stands for Secure Sockets Layer. It enables a type of sophisticated encryption that means information transferred from a user to a website is impossible to read by hackers.
An SSL certificate is particularly important if the user is submitting sensitive information such as credit card numbers or personal details that could make them a victim of identify theft. It makes your website ‘secure’.
There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…
Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.
This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.
In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...
Following the government's announcement urging tourism businesses to register for support via the Regional Business Partner Network, Tomahawk is registered as a support service provider in the Tourism Transition Fund for tourism operators impacted by COVID-19 and reduced market conditions. With Tomahawk’s support, we will assist you to create sustainable business goals for today’s domestic lead market so your business can remain viable. We will also advise you on potential new products and services that could support your business and evolving market conditions.
Stuart Nash said, “there is “still a few million dollars” left in the Regional Business Partner Network, which may provide up to $5,000 worth of support to small-to-medium tourism business owners.”
Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?
We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too!
It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.
Here are the five MUST HAVEs for any tourism website:
1. Enticing & emotive images & video
Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.
A picture speaks 1,000 words, so what words do your images say about your...
Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.
The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.
Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The...
