Digital Marketing

To grow your tourism business online, it is important to choose a marketing partner who truly understands and loves tourism.

The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.

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Search Engine Marketing (Ads)

Search Engine Marketing remains one of the most cost-effective and efficient ways of advertising directly to your customers.

Over two-thirds of travellers turn to the web to research before deciding where or how they wish to travel and the majority will use a search engine in this research. Google Ads helps your business cut through onto the busy first page of Google and assists to get those all-important online bookings. It is fully measurable, allowing clear return on investment management.

As we live and breathe the tourism industry, our point of difference is our innate understanding and experience of what strategies and campaigns delivery results.

As a certified Google Partner we have an invaluable relationship with Google Account Managers who keep us up-to-date with the latest trends and changes.

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Achieve Digital Marketing Success!

See how we've helped our partners achieve amazing results and returns with digital marketing campaigns.

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Google Ads FAQs

What are Google Ads?

Google Ads are paid advertisements that appear in Google search results and across Google’s partner sites. They let you promote your tourism business directly to people searching for experiences, activities, or accommodation like yours. With Google Ads, you can target by keywords, location, and even traveller intent.

Are Google Ads worth it?

Yes, when done well. Google Ads put your business at the top of search results, right where travellers are looking. They can deliver fast results, boost bookings during peak seasons, and help you stand out in a competitive market. The key is managing them strategically so you’re not wasting budget on irrelevant clicks.

How do Google Ads work?

Google Ads work on a pay-per-click model: you choose keywords related to your business (like “Queenstown jet boat ride”), set a budget, and bid for ad placements. When someone searches those terms, your ad can appear. You only pay when a traveller actually clicks on your ad to learn more.

How much do Google Ads cost?

Google Ads costs depend on your budget, your industry, and how competitive your chosen keywords are. Instead of a fixed price, you set a daily or monthly budget, and you’re only charged when someone clicks your ad. For tourism, costs per click often range from a few cents to several dollars, depending on demand. Google Ads provide flexibility, so you can start small, test what works, and scale your spend as bookings grow.

Can Google Ads make money?

Absolutely. By putting your business in front of people actively looking to book, Google Ads can turn clicks into customers. The return on investment depends on having the right keywords, compelling ad copy, and a website that converts visitors into bookings. Done right, every dollar spent can generate multiple dollars in revenue.

What types of Google Ad campaigns do you manage?

We run Search, Display, YouTube, Remarketing and Performance Max campaigns. For tourism clients, we often combine destination-focused awareness with conversion-driven search ads to guide travellers from inspiration to booking.

How do you track success from Google Ads?

We measure what matters: conversions, ROI, and visibility. You’ll get transparent reporting showing what’s working, what we’re testing, and how we’re improving your campaign performance month to month.

"Tomahawk have provided us with work for Google Ads & Seasonal Campaign activity which have been hugely successful in driving conversions to our website. We highly value the input the team at Tomahawk provides."

Megan Nunn - Destination Hauraki Coromandel

"To see the conversion rate lift and our bookings and revenue from the website continually grow, despite the pandemic, has been nothing short of exceptional!"

Georgina Torrington, Brook Serene Hotel Management

"Tomahawk has been an invaluable partner for our group of businesses. Their digital expertise has consistently helped us enhance our online presence, drive more bookings, and grow our brands. They feel like an extension of our own team, always providing innovative and tailored solutions to meet our goals."

Rebecca Dai - Head of Marketing, Travvia

"Our website is an important tool to share travel updates and airport information, and for people to connect with the airport company. With our new site from Tomahawk we can provide an improved online experience for travellers, explore new revenue opportunities, and deliver efficiencies in house with the management of the site."

Vanessa Hartnell, Queenstown Airport