Digital Marketing

To grow your tourism business online, it is important to choose a marketing partner who truly understands and loves tourism.

The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.

Book A Friendly Chat

Social Media

Social media is not a fad – it’s a powerful business tool with nearly limitless potential in the tourism industry. Social media has become a fully-fledged branch of marketing.

In 2024, with statistics like 2.4 billion daily active users on Instagram (3 billion on Facebook), and 5 billion YouTube videos are watched every day, having a social media strategy for promoting your business will help you tap into a global audience of future customers. It’s more than writing a tweet or posting a photo of a restaurant, your social media channels provide new customers an insight into your brand experience, and help you connect with previous customers to create brand ambassadors.

At Tomahawk, we can help you identify best practices and craft a strategy for your business to make the most out of social media. With the right strategy and content, you’ll see improved bookings, better customer service and brand sentiment. Whether you’re a new business looking to launch your social channels or you’re looking to give your current social media a boost, we can’t wait to help you get started!

Get in touch to have chat about your social media marketing needs.

Get in touch

Achieve Digital Marketing Success!

See how we've helped our partners achieve amazing results and returns with digital marketing campaigns.

View case study

Social Media Marketing FAQs

Do I need to use an agency to help with Social Media Marketing?

Many tourism businesses successfully manage their own social media by posting consistently, engaging with followers, and sharing authentic stories. But working with an agency like Tomahawk can save you time and bring professional expertise in strategy, content creation, and paid campaigns. If you’re short on hours, want to grow faster, or need fresh creative ideas, we can take your social media to the next level while you focus on your customers.

What is a good way to approach or start social media marketing?

Start by defining your audience, who are you trying to reach (backpackers, families, luxury travellers)? Then choose the platforms they use most, like Instagram, Facebook, or TikTok. Create a content plan with a mix of storytelling, visuals, and calls to action. Consistency is key: post regularly, engage with followers, and track what works so you can refine your strategy over time.

Does Tomahawk manage social media accounts or just provide strategy?

Both. We can develop your content strategy, create your posts, manage your community, and run targeted paid campaigns, or we can coach your team to do it confidently in-house.

How do you decide what to post?

We start with your audience. Every post should inform, inspire, or convert. We build content calendars around your brand’s voice, seasonality, and traveller interests, whether that’s adventure, relaxation, or local culture.

Do you use AI tools for social media content?

We do, where it makes sense. AI helps with brainstorming and efficiency, but all our content is reviewed, edited, and aligned to your brand tone by our human experts.

"Our website is an important tool to share travel updates and airport information, and for people to connect with the airport company. With our new site from Tomahawk we can provide an improved online experience for travellers, explore new revenue opportunities, and deliver efficiencies in house with the management of the site."

Vanessa Hartnell, Queenstown Airport

"Tomahawk has been there for our website and digital marketing needs for 10 years now. As a charity organization our work is reliant on how best we can convey our work to continue helping animals and Tomahawk has always been here for us—through two websites, social media analysis, google analytics, and more. Their team is passionate, kind, and patient with us. Vinaka!"

Casey M. Quimby - Animals Fiji

"To see the conversion rate lift and our bookings and revenue from the website continually grow, despite the pandemic, has been nothing short of exceptional!"

Georgina Torrington, Brook Serene Hotel Management

"Tomahawk have provided us with work for Google Ads & Seasonal Campaign activity which have been hugely successful in driving conversions to our website. We highly value the input the team at Tomahawk provides."

Megan Nunn - Destination Hauraki Coromandel

"Working with Gina and her Tomahawk team has been inspiring. A collection of great minds collaborating to help us tell our story. There has been much excitement and creativity with website design, search engine optimisation, branding and design, social media, digital marketing, assistance with content and copy writing and Resbook. FLOCKHILL’s expectations, interpretation and needs have been well and truly met!"

Andrew & Sandra Cullen - FLOCKHILL