??Ride Coromandel is a mountain bike park near Coromandel town run by volunteers with a passion for developing their trails and park into a world class facility.
Riding the social media path to boost awareness!
For a voluntary organisation that relies on donations, ensuring cost effective marketing is vital. Our goal with the social media ads for Ride Coromandel has therefore been to build awareness with an affordable budget.
Of great success was the Meta social video ad campaign, where the cost per through play was only $0.01c (anything under $0.5c is considered good) and over 45,000 through plays were achieved in one month!
With excellent results like this the social video ads are proving to be an effective tool!