The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.
Search Engine Marketing (Ads)
Search Engine Marketing remains one of the most cost-effective and efficient ways of advertising directly to your customers.
Over two-thirds of travellers turn to the web to research before deciding where or how they wish to travel and the majority will use a search engine in this research. Google Ads helps your business cut through onto the busy first page of Google and assists to get those all-important online bookings. It is fully measurable, allowing clear return on investment management.
As we live and breathe the tourism industry, our point of difference is our innate understanding and experience of what strategies and campaigns delivery results.
As a certified Google Partner we have an invaluable relationship with Google Account Managers who keep us up-to-date with the latest trends and changes.
Google Ad Results for Star RV
Following two months of dedicated campaign optimisation, we observed significant improvements across key performance metrics:
- Revenue from Ads in August tripled compared to July, with ROAS following the same upward trend. As a result, the cost of sale dropped to 14%.
- Revenue from international markets surged by 205%, making up 41% of the total revenue.
- Purchases increased by 115%, while the average transaction value rose by 53%, indicating that we are not only attracting more customers but also engaging more valuable ones who are ready to spend more.
- The number of conversions increased by 11%. This reflected the effectiveness of the campaign in driving relevant traffic and directly contributed to revenue growth.
- The Click Through Rate (CTR) increased by 70%. A greater percentage of people clicked on ads due to enhanced targeting and more compelling messaging, leading to better brand visibility, higher website traffic and more opportunities to convert users into customers.
Achieve Digital Marketing Success!
"They make digital marketing feel easy and effective, and we're so grateful for their support."
"Since working with Tomahawk, our Google Ads campaigns have delivered incredible results - our business has seen fantastic growth online. But just as importantly, working with Tomahawk has been such a positive experience. Their team is proactive, friendly, and truly invested in our success."
- Kim Foy, Kaikoura Kayaks
Tomahawk has been an invaluable partner for our group of businesses.
Their digital expertise has consistently helped us enhance our online presence, drive more bookings, and grow our brands. They feel like and extension of our own team, always providing innovative and tailored solutions to meet our goals.
- Rebecca Dai, Head of Marketing - Travvia (Star RV & JUCY)
Google Ads FAQs
"Our website is an important tool to share travel updates and airport information, and for people to connect with the airport company. With our new site from Tomahawk we can provide an improved online experience for travellers, explore new revenue opportunities, and deliver efficiencies in house with the management of the site."
Vanessa Hartnell, Queenstown Airport
"Working with Gina and her Tomahawk team has been inspiring. A collection of great minds collaborating to help us tell our story. There has been much excitement and creativity with website design, search engine optimisation, branding and design, social media, digital marketing, assistance with content and copy writing and Resbook. FLOCKHILL’s expectations, interpretation and needs have been well and truly met!"
Andrew & Sandra Cullen - FLOCKHILL
"Since working with Tomahawk, our Google Ads campaigns have delivered incredible results - our business has seen fantastic growth online. But just as importantly, working with Tomahawk has been such a positive experience. Their team is proactive, friendly, and truly invested in our success. They make digital marketing feel easy and effective, and we’re so grateful for their support."
Kim Foy - Kaikoura Kayaks
"I loved working with Tomahawk, I now have two websites developed by them and have enjoyed working with them and getting the most out of my businesses. Thanks team for being so supportive and look forward to working on new ideas with you all in the future."
Belinda Hargreaves - The Backpacker Group
"To see the conversion rate lift and our bookings and revenue from the website continually grow, despite the pandemic, has been nothing short of exceptional!"
Georgina Torrington, Brook Serene Hotel Management
"Tomahawk joined us at a pivotal point following COVID when we were effectively starting again with a new product direction and limited internal resources. Despite the challenging circumstances, they quickly became a trusted extension of our team. Their support and expertise have helped us achieve consistent month-on-month growth in our direct sales, while always bringing fresh ideas and a practical approach. Beyond the results, they're simply a great bunch of people – easy to work with, responsive, and genuinely committed to helping our business succeed. We're grateful for the partnership and highly recommend the Tomahawk team."
Brett Hudson - CEO, Stray Group
"Tomahawk has been an invaluable partner for our group of businesses. Their digital expertise has consistently helped us enhance our online presence, drive more bookings, and grow our brands. They feel like an extension of our own team, always providing innovative and tailored solutions to meet our goals."
Rebecca Dai - Head of Marketing, Travvia
"We've been working with the team at Tomahawk for 15 years and highly rate their service. They've created two beautiful/user friendly custom websites for us over the years and we always get compliments from guests and owners on the style and functionality of our site. They've also created successful marketing campaigns and understand our marketing needs to target the campaigns accordingly. Tomahawk is a locally owned New Zealand company and a phone call away when needed. :-)"
Kim Rae - Stay Waiheke
"Tomahawk has been there for our website and digital marketing needs for over 10 years now. As a charity organisation our work is reliant on how best we can convey our work to continue helping animals and Tomahawk has always been here for us - through two websites, social media analysis, google analytics, and more. Their team is passionate, kind, and patient with us. Vinaka!"
Casey M. Quimby - Animals Fiji
