Tourism Strategy & Consulting

At Tomahawk, our Tourism Consultants have been involved with the New Zealand and South Pacific tourism industries for 30 years and counting.

Our Approach

By working with us, you'll be able to gain expert advice to ensure that your product or service meets market expectations and stands out from your competition.

Our approach is to spend time with you to understand your unique tourism product, discuss your business plans, goals, and address any weaknesses or threats. We'll then help you refine your business based on your own goals and situation, providing a detailed report to steer you in the right direction.

We'll also ensure you’re utilising the existing industry resources and partnerships available, gain a good understanding of the current industry landscape, and that you know what your competitors are doing.

Regardless of whether your business is a tourism start-up or a well-established tourism operator, our consultancy services will offer you objective, expert advice from an independent voice.

Book A Friendly Chat

Get in touch to have chat about your consulting and planning needs.

Tourism Strategy & Consulting FAQs

What kind of consulting does Tomahawk provide?

We offer tourism-focused strategy across branding, digital marketing, tourism distribution, and online bookings. Whether you’re a regional tourism organisation or an operator, we help you identify your audience, refine your offerings, and create a strategy that drives measurable results.

How do you tailor strategies for different tourism businesses?

Every tourism business is unique. We start by understanding your product, your audience, and your goals with a discovery session. We then build a practical roadmap that helps you reach those goals.

Can you help us identify our target audiences?

Yes, that’s one of our strengths. Through research and insights, we help you define audience personas, understand traveller motivations, and reach them with the right messages across the right channels.

Does Tomahawk help with tourism product development?

Yes, absolutely. Our team has extensive experience helping tourism businesses identify, refine, and develop market-ready products that resonate with their target audiences. We use insights from market trends, traveller behaviour, and your brand positioning to guide you in creating experiences that stand out and deliver measurable value.

Can you provide support with achieving Qualmark accreditation?

We sure can. Our team can help you understand Qualmark’s criteria, identify areas for improvement, and provide practical recommendations to meet the standards. From sustainability practices to marketing alignment, we’ll work with you to make sure your business is well-prepared to earn and maintain Qualmark accreditation.

Is Tomahawk a service provider for the Regional Business Provider Network (RBPN) in New Zealand?

We certainly are! That means any grants or funding you can access can be used towards any of the services we provide.

"The team at Tomahawk has helped us to develop an effective marketing strategy which has already proven to increase our online presence. The key outcomes from our relationship to date are numerous. We now have a much clearer understanding of how to market our business online; we have gained Qualmark certification and with Tomahawks help, developed several new products which will give us a distinct advantage in the market place."

Gordon Thompson, Earthlore Tours

"Tomahawk's industry connections are second to none. We now have a top class product and distribution list which has exceeded all expectations. Thank you Gina and team, without you none of this would have been possible so quickly!"

The Sounds Retreat

"Our website is an important tool to share travel updates and airport information, and for people to connect with the airport company. With our new site from Tomahawk we can provide an improved online experience for travellers, explore new revenue opportunities, and deliver efficiencies in house with the management of the site."

Vanessa Hartnell, Queenstown Airport

"Gina was an absolute pleasure to work with, she was very professional, clear in her instructions on what we needed to do, and also had a great sense of humour. Gina was great at giving us lots of information regarding setup placement for items and tips on what will make our accommodation stand out amongst the crowd on our website. Gina’s advice was actionable and helped us achieve our goal. We were joining Qualmark and we couldn’t have done it without Gina’s immense help. Would absolutely recommend Gina for help in improving your tourism business, and what is and isn’t required in making an accommodation great."

Jane & Robert - Montrose Estate

"Working with Gina and her Tomahawk team has been inspiring. A collection of great minds collaborating to help us tell our story. There has been much excitement and creativity with website design, search engine optimisation, branding and design, social media, digital marketing, assistance with content and copy writing and Resbook. FLOCKHILL’s expectations, interpretation and needs have been well and truly met!"

Andrew & Sandra Cullen - FLOCKHILL