Part 2: How Tourism Businesses Can Capitalise on Media Fame

We know sequels usually get a bad rap. But this one? It’s the exception. In Part 1, we unpacked the White Lotus Effect and looked at how shows like The White Lotus, The Lord of the Rings, and even Minecraft are sending travellers into booking frenzies.

Now in Part 2, it’s time for the real star...you! Let’s dive into how you can leverage that screen-to-scene momentum and turn pop culture into profit.

1. Get Camera-Ready Before the Hype Hits

Be the savvy local who knows a big production is brewing before it airs.

• Keep your ear to the ground. Follow local film offices, production announcements, and tourism news.
• Start crafting content early. “Did you know [insert location] was used in XYZ show?” blogs or teaser Reels can help you ride the wave before it crests.
• Partner with your RTO or iSITE. They’re often the first to know what’s being filmed, and they might be looking for local businesses to include in upcoming campaigns.

Pro Tip: Reach out to film crews offering behind-the-scenes services. You might just end up in the credits...or at least with some great behind the scenes content for socials.

2. Embrace the Role: Create Experiences Around the Show

Don’t just watch the magic...become part of it.

• Host themed events, tours or tastings. Think "White Lotus Weekends", "Middle-earth Meanders", or even Emily in [Your Town] photo walks.
• Name-drop wisely. Your Airbnb doesn’t need to be the Four Seasons, but "Stay like a White Lotus guest (minus the murder)" could make a memorable listing.
• Collaborate with nearby operators. Create joint packages for fans...think food, accommodation, and local activities all wrapped up in one cinematic bow.

Pro tip: Add quirky treasure hunts for fans - like hidden props, trivia cards, or QR codes linking to filming scenes.

3. Make Shareable Content Your Co-Star

You don’t need a Netflix budget to make your destination shine.

• Film short, snappy content: Reels, TikToks, YouTube Shorts. Show off iconic spots, behind-the-scenes trivia, or a “What They Didn’t Show You On Screen” series.
• Use trending sounds and hashtags. #WhiteLotusEffect, #TravelTok, and #FilmedHere can help boost visibility.
• Encourage UGC. Ask your visitors to share their own "I’m in the show!" moments and tag you. Then, reshare like the proud tourism star you are.

Pro tip: Even if your destination wasn’t featured, film parody skits or "If White Lotus was filmed here…" content. It’s relatable and fun.

4. Tell Your Own Story (No Script Required)

Tourism isn’t about copying - it’s about connecting.

• Tell the real story of your place. Use the pop culture hype as a gateway, then show off what makes you special - local legends, hidden gems, authentic encounters.
• Be cheeky, be local, be you. Your audience is looking for personality just as much as professionalism.
• Mix emotion with experience. Just like film, travel is about how a place makes you feel. Lean into that in your content.

Pro tip: Got a local legend, storyteller or quirky guide? Put them on camera! People love characters as much as destinations.

5. Don’t Just Chase the Trend, Build On It

Pop culture buzz is awesome, but staying power comes from great experiences.

• Use the momentum to grow your database. Offer lead magnets like filming location maps or travel guides in exchange for emails.
• Create long-term SEO content. Blog posts like “Where was XYZ filmed?” or “The Ultimate [Show] Fan Guide to [Your Town]” will keep traffic flowing long after the credits roll.
• Look at your analytics. What content are people loving? What’s converting? Learn and adjust as the story unfolds.

Pro tip: Once you’ve capitalised on one trend, rinse and repeat. Pop culture isn’t going anywhere.

The Final Scene

TV shows and movies can absolutely light the spark, but it’s your job to keep the fire burning. Whether it’s a massive blockbuster or a quiet cult favourite, the White Lotus Effect shows us that stories sell travel.

So roll out the red carpet, lean into the hype, and most importantly have fun with it. Because when you mix a bit of movie magic with your unique brand of hospitality, you become the star of the show.