==content_digital==

Category Archives: Tourism Leaders

Big Changes at Tomahawk and ResBook!

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Tomahawk and ResBook are thrilled to announce a comprehensive revamp of our service offerings, designed to better cater to the diverse needs of the tourism industry. This strategic initiative comes as a response to invaluable feedback from the industry’s key stakeholders and recent changes in ResBook’s ownership.   

The objective is to deliver more targeted and efficient solutions to tourism businesses of all sizes, enhancing their digital presence. Both sister brands will continue to provide expertise to clients in the New Zealand, Australian and South Pacific tourism markets. John Hayson, Company Director of Tomahawk explains:  

 "Listening to our stakeholders is a vital part at the heart of our strategy. This revamp allows us to better serve our clients and stay ahead...

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Tomahawk Partners with Accommodation Australia

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We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!

“The GWT team with Tomahawk’s support created something very powerful for the tourism and hospitality industry,” says Dame Kerry Prendergast Tourism Industry NZ Trust Chair. “We are very pleased to see the valuable work of Go With Tourism being leveraged by our friends in Australia.”

Tomahawk has been engaged to develop the platform for the Australian market to allow employers, prospective workers, students and international visitors to connect to education, employment and other vital...

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Tomahawk to be an Event Supporter at TRENZ 2024

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We are thrilled to announce our role as an official event supporter at TRENZ 2024. The event, organised annually by Tourism Industry Aotearoa (TIA) on behalf of the Tourism Industry New Zealand Trust, is the premier tourism trade event to showcase New Zealand's tourism products and experiences. 

While Tomahawk has historically participated in TRENZ as a tourism services provider, our increased engagement and support this year underscores our dedication to fostering success within the tourism sector. 

Considering both delegates' and exhibitors' needs at TRENZ, we have devised a unique activation. At TRENZ 2024, we will showcase a popcorn space and mobile snack delivery trolley, offering not just bite sized treats but also snack sized digital marketing insights to enhance...

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Tomahawk to Lead Rebranding Strategy for Tonga Tourism Authority

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In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism. 

The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism. 

"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...

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Celebrating 15 Years of Expertise, Resilience and Success in Tourism

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As a leading provider of tourism marketing services with clients concentrated in New Zealand, Australia and the Pacific Islands, our Tomahawk team is celebrating an outstanding milestone in 2023. Having been operating since 2008, our agency has now delivered 15 years of excellence in tourism!

Despite the challenges the tourism industry has faced in recent years, our resilience has remained steadfast, adapting strategies, and providing unwavering support to clients during these challenging times. Our commitment to innovation, resilience, and deep industry knowledge has allowed us to navigate the turbulent times and emerge stronger than ever. 

With our longevity in the market, paired with a team of seasoned tourism leaders boasting over 150 years of collective experience,  our...

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Tomahawk leadership promotions paving the way for 2023

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Tomahawk has promoted two key members of their team to strengthen its leadership and manage growth in the business for 2023. 

Renee Goodsell, previously Head of Digital & Engagement, now heads up the entire team as General Manager. Renee’s strong leadership and digital marketing skills at Tomahawk have been evident for several years, so this natural progression is no surprise, and will provide a sturdy foundation for the company as it continues to be a leader in providing tourism digital and marketing services.  

Tomahawks’ Digital Performance Manager, Regan Northwood, has quickly cemented her leadership abilities and earned a promotion to Operations Manager to lead the digital performance and delivery teams.  

Renee is excited about what 2023 and beyond will bring,...

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