Category Archives: Tourism Leaders

Celebrating 15 Years of Expertise, Resilience and Success in Tourism

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As a leading provider of tourism marketing services with clients concentrated in New Zealand, Australia and the Pacific Islands, our Tomahawk team is celebrating an outstanding milestone in 2023. Having been operating since 2008, our agency has now delivered 15 years of excellence in tourism!

Despite the challenges the tourism industry has faced in recent years, our resilience has remained steadfast, adapting strategies, and providing unwavering support to clients during these challenging times. Our commitment to innovation, resilience, and deep industry knowledge has allowed us to navigate the turbulent times and emerge stronger than ever. 

With our longevity in the market, paired with a team of seasoned tourism leaders boasting over 150 years of collective experience,  our...

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Tomahawk leadership promotions paving the way for 2023

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Tomahawk has promoted two key members of their team to strengthen its leadership and manage growth in the business for 2023. 

Renee Goodsell, previously Head of Digital & Engagement, now heads up the entire team as General Manager. Renee’s strong leadership and digital marketing skills at Tomahawk have been evident for several years, so this natural progression is no surprise, and will provide a sturdy foundation for the company as it continues to be a leader in providing tourism digital and marketing services.  

Tomahawks’ Digital Performance Manager, Regan Northwood, has quickly cemented her leadership abilities and earned a promotion to Operations Manager to lead the digital performance and delivery teams.  

Renee is excited about what 2023 and beyond will bring,...

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Tourism expert Grant Colquhoun joins Tomahawk

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Highly accomplished and passionate tourism professional, Grant Colquhoun has joined Tomahawk as Account Director. This is an ideal match, adding his Account Management, Business Growth, and Tourism expertise to the Tomahawk Team will further strengthen the business’s industry leadership in the digital space. 

Queenstown-based Colquhoun comes on board with the New Zealand tourism marketing and technology company at a time of renewed growth and increasing demand for digital marketing services. His extensive experience in sales, account management and digital marketing, with offshore Senior leadership appointments including Tripadvisor in Asia, all combine to provide an incredibly high level of expertise for the benefit of Tomahawk and its partners, with great results already being...

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Tomahawk supports BYATA in their strategy to rebuild youth tourism

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Tomahawk is delighted to continue its gold sponsorship support of the 2022 Backpacker Youth Adventure Tourism Association 11th Annual Conference. 

Highlighting the significant contribution of the youth tourism market, which nearly reached a sizeable $1b in holiday spend pre-covid*, is an important agenda item for BYATA and something which Tomahawk wholeheartedly advocates in the rebuilding of tourism to New Zealand.  Tomahawk is committed to the industry building core digital skills and online presence that enable members to better target youth travellers.   

Renee Goodsell, Head of Digital for Tomahawk is excited to be reuniting with the sector: 

“We believe the backpacker market is fundamental to the New Zealand visitor economy, and the BYATA conference has always been...

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Industry Leaders on Nationwide Workshop Road Trip to Reconnect & Support Industry

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Tomahawk along with the Bed & Breakfast Association of NZ are hitting the road on a 10-stop series of workshops to help accommodation providers across New Zealand be best prepared for the new international traveller. 

Hosted accommodation providers will have the opportunity to learn the latest digital marketing strategies and tools, with collaborative break-out sessions to further delve into topics with experts. To enhance the value of the workshops to attendees further, there will be updates provided from Tourism New Zealand and RTO’s. 

Donna Brooke, The President of the Bed & Breakfast Association of NZ says: 

“Hosted accommodation businesses are a very niche part of the tourism sector. There are a lot of small businesses scattered throughout New Zealand providing...

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Cryptocurrency, blockchain, marketing and tourism...A whole new world, or business as usual?

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Crypto. Bitcoin. Blockchain. You’re probably starting to hear these words more and more frequently. And even for Millennials who are used to quickly grasping new digital concepts and trends, they can still seem like a lot to digest.

At Tomahawk we’ve been hearing a bit of chatter recently about the role of cryptocurrency in marketing . Naturally, tourism operators have questions. Do they need to be using it? Is there a commercial opportunity to get involved sooner rather than later? Should they be preparing for the Metaverse in some way? What systems do they need to have in place? There are a lot of questions, but not a lot of answers that make sense.

So let’s start at the beginning – what is cryptocurrency, and what is blockchain?

Cryptocurrency is a form of currency that...

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