3 Ways to Leverage the 'Find Your 100%' Campaign
By Tomahawk on
Find Your 100% Campaign
Tourism New Zealand has launched its latest global campaign, “Find Your 100%”, and it’s packed with potential for tourism operators across Aotearoa to amplify their own marketing. This campaign continues the iconic “100% Pure New Zealand” legacy, but with a fresh twist encouraging Kiwis and international visitors to explore what makes their personal 100%.
What does this mean for you? You can make this campaign work for your business - whether you're a boutique accommodation, tour operator, activity provider, or local attraction.
Below are 3 ways you can leverage the campaign to help grow your business and connect with your ideal audience!
1. Make It Your Own - 90% your story, 10% creativity
One of the most playful aspects of this campaign is the invitation to put your own spin on the “100%” messaging. Tourism New Zealand is encouraging operators to create their own personalised formulas...the creative options are endless!
Think:
60% adventure, 40% scenery
70% relaxation, 30% connection
50% family, 50% fun
This is a great way to highlight your unique experience in a fun and memorable way. Use this messaging in your social posts, on your website, or even in your email signatures. It’s instantly recognisable and ties beautifully into the national campaign while still feeling personal and brand-aligned.
Bonus tip: Ask your guests what their 100% is, and use those ideas as social content!
2. Use the Industry Toolkit Assets - 100% Free
Tourism New Zealand has created a super helpful Industry Toolkit to make it easy for you to jump in. It includes:
- Customisable social media templates
- Carousel post ideas
- Campaign lockups
- Video templates
Using these assets not only saves you time and design effort, it also ensures your marketing visuals and messaging aligns with the global campaign. You’ll get the halo effect of being part of something bigger while showcasing your business front and centre.
3. Build Your Own Campaigns - 50% Organic Posts 50% Paid Ads
Now’s a great time to refresh your marketing strategy and build campaigns that align with the “Find Your 100%” theme. Pair eye-catching organic content with targeted paid ads to reach your ideal audience. whether that's specific international markets, or niche segments like foodies, adventurers or families.
Some ideas:
- Use guest testimonials to show how people find their 100% with you
- Create mini campaigns focusing on specific experiences you offer
- Align your seasonal offers with the campaign message
By tapping into the momentum of the national campaign, you’ll not only reinforce your brand message, you’ll also ride the wave of a global marketing push that’s already capturing attention.
Don't forget to embrace the campaign hastags and create your own ones! e.g #Feel100inTaupo
The “Find Your 100%” campaign is an opportunity to tell your story in a new and engaging way. Whether you go all in with custom creative, or simply use the toolkit to freshen up your socials, there’s no wrong way to get involved.
So what’s your 100%? Start creating, connecting, and converting with this powerful new campaign and if you need some help to master your messaging or campaigns get in touch with our team!
