Category Archives: Google

25 Digital Marketing Strategies for Tourism

By on

Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

  • Social Media Marketing for Tourism
  • Google Strategies for Tourism
  • Brand, Design & Storytelling
  • Technology &...

Continue Reading

Translating GA4 for Tourism

By on

Demystify Google Analytics 4

The major shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been progressively phased in by users since it's launch in October 2020. However since July 2023 it has become the only option offered by Google with the sunsetting of UA.

In this article, we'll delve into some the features offered by GA4 which were presented by Renee Goodsell in our webinar "Translating GA4 for Tourism". We also share a recording of our Tourism Tech Talks webinar that covers these strategies in more detail along with additional questions from tourism businesses.

1. Something New: Calculated Metrics

Now you can create your own custom calculated metrics!

A Calculated Metric allows you to create a formula using data that Google automatically...

Continue Reading

Google Analytics 4: How To Build a Custom Report

By on

If you have some metrics that you prefer to see in Google Analytics reports but there's not one report that provides exactly what you are after, you can create your own customised report using the new "Explore" tab in GA4.

While this may seem like an advanced feature, it's not as complex as it sounds! The best way to discover how to do it is by simply trying to create one yourself. We are providing this step-by-step guide to help get you started, once you have the hang of it you will find this a valuable feature of GA4.

Step 1: The Explore Tab

The first task is to go to the Explore tab, it's found in the left-hand navigation bar that pops out. Then, select "Free form". 

You can use the blank option too however the Free Form is a great one to start with for your first try...

Continue Reading

Technology & AI Strategies for Tourism

By on

Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.

1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

Continue Reading

Google Strategies for Tourism

By on

5 Google Strategies to Drive Website Traffic & Bookings

Google and it's suite of tools for businesses provides vital ways to ensure your website presence can be found easily by the right audiences that you want to attract. With ever-evolving technologies it's important to keep up with changes as well as maintaining the basics.

In this article, we'll explore five key strategies using Google tools recommended by our subject expert, Tip Varnakomala. Tip has hand picked some strategies designed to help you to navigate the suite of tools to understand how they help drive traffic to your website. 

We also share a recording of our Tourism Tech Talks webinar hosted by Tip that covers these strategies along with additional questions from tourism businesses.

1. Something New:...

Continue Reading

Tips for Driving Your Domestic Marketing

By on

Tourism New Zealand ended it's domestic marketing programme in New Zealand from July 2023. Tourism businesses had a great run benefiting from plentiful marketing budgets being pivoted towards domestic campaigns while borders were closed from 2020. Their campaigns like "Do Something New New Zealand" served to inspire kiwis to explore their own country and will no doubt continue to leave a lasting impression for some time to come.

The mandate to promote our regions and tourist spots is now squarely returned to the RTO's. If you're business is reliant on domestic visitors then the ball is also in your court to consider how to attract their bookings as a staple part of your year-round revenue.

Here are some tips from our team that will help you maintain a strong presence and...

Continue Reading