Category Archives: Google

Our big prediction for 2017 is the rise of interactive content. Gone are the days when internet users are happy consuming just big chunks of text. The popularity of infographics started a trend towards content that uses imagery. This year, we will see people wanting to interact more with content – possibly by choosing different paths in that content.

A good example that would bode well for the travel industry is the use of maps. Ahrefs recently published an article related to this, showing how it can be used for link building. It doesn’t have to be overly complicated and can focus on the following: data/research, trending topics, pop culture, funny facts and fully interactive maps.

Another form of interactive content users are just consuming like mad are those that offer a...

Learn how to recapture visitors who have abandoned your website and turn them into bookings!

Introducing New and Returning Traffic

There are two types of traffic that comes to your website: “new” and “returning”. If you have the chance, login to Google Analytics and take a look under Audience > Behaviour. How does your new and returning traffic compare?

Commonly, you’ll find your returning traffic stays on your website longer, viewing more pages. This is because the people who have come back for another look are those who are more interested in your product or service. Hence, your chances of converting returning traffic into a lead or sale is higher than with new traffic.

Therefore it makes sense to increase your returning traffic by encouraging more visitors back...