==content_digital==

Category Archives: Google

Solving tourism website questions and online marketing problems with Google: #2

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This is the second question in our blog series from the TourWriter Assemblage.

First time reader? Check out the first google question here or watch the full video on youtube.

Question 2: I'm told I am getting a lot of traffic to my site, but I'm not getting many enquiries. What's going on?

This question is all about converting the eye-balls on the page into actions, and often happens when there are barriers which are preventing someone moving from a passive viewer, to being inspired by your product, and placing a booking.

Google's website analytics and webmaster tools are two useful and totally FREE programs which you can use to answer some of the following questions, make adjustments and measure the impact and results.

1. Are my visitors qualified before arriving?

To...

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The 5 tourism marketing strategies you must not miss

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Would you ever plan a grand and glorious wedding and then not send wedding invitations?

Or perhaps organise the perfect birthday for your five year old son and then not invite any of his friends?

It sounds silly, but many new tourism businesses do just that.

Planning, time and loads of money is spent building a stunning accommodation, going through all the resource consents and even sign-writing the car but then when it comes time to open, no one shows up and the owners wonder why people don't want to enjoy their amazing properly. Simple answer; No budget was allocated for marketing; you forgot you have to invite people to your place.

A successful marketing strategy for a tourism business can be built on five easy steps. It will provide the foundations for marketing your...

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