==content_digital==

Category Archives: Google

Google Ad Types | Monday Marketing Minutes with Tomahawk

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Today in the nest our Monday Marketing Minutes team look at Google Ads and share how each ad type can help you be found.

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3 Free Things to Boost Your Business | Monday Marketing Minutes with Tomahawk

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Watch Monday Marketing Minutes this week as we share our three favourite free things you can do today to help boost your business!

For tip 3, to test your site speed click here: https://lnkd.in/gy28Bsu

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SEO & Google Ads | Monday Marketing Minutes with Tomahawk

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Today in the nest we talk about SEO & Google Ads . . . better together. Watch our Monday Marketing Minutes and find out why they are a match made in heaven this valentines week. This article discussing organic and paid search goes into the topic in more detail.

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Google your Business with Google My Business

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Tomahawk are excited to share our recent Google My Business (GMB) webinar. This free tool can boost your website traffic and in turn, your business. Your business listing will appear on Google Search, Google maps and more. 

Watch the Webinar

 

Setting up your GMB Account

Don't currently have a Google My Business Listing? Follow our step by step guide to setting up your account.

Download the Free eBook

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Why your tourism business needs Google My Business

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Google My Business (GMB) is a free tool that can boost your business allowing you to manage how your business appears on Google Search, Google maps and more. 

GMB is packed with features that allows you to share vital information about your tourism business acting like a "mini-website". Quickly share your contact details, images, reviews and even include a social media style interactive Q&A where you can directly engage with users. 

It is a powerful booster for your Local Search Engine Optimisation. Think about it, when people search for a place to stay or activity to do that is near them, they're usually very close to making a booking.

If you haven’t already set up and verified your Google My Business Account and engaging with GMB every week like you would your social media,...

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Are you ready for Google's Parallel Tracking Rollout?

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A big change is coming on 30 October: Parallel Tracking.

When AdWords (now Google Ads) was first launched it used what is called "linear redirect tracking". When an ad is clicked Google loads several components such as the Google Ads click tracker, the tracking URL and often some other tracking URLs before the customer gets to your landing page. In other words, the customer goes through one or more redirects after they click your ad.

While most users don’t even notice this happening, Google says that the delays of "hundreds of milliseconds" actually has a negative impact on campaign performance.

Parallel tracking, on the other hand, sends customers directly from your ad to your intended URL while click measurement happens in the background in a parallel process (customers are...

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