Category Archives: Web Design

Typography is often one of the most overlooked yet influential elements of a tourism brand. When thinking about branding, one often tends to focus on logos, colours, photography, or storytelling. The fonts, however, are often overlooked or taken for granted. I have always believed that typography is the invisible thread that ties all your brand communications together and creates a sense of trust when used consistently. For tourism businesses, where experiences are often sold long in the ‘Dream’ stage, before they are lived, typography becomes a powerful tool for setting expectations. 

Font Terminology

Before we talk about the importance of typography, let's clear up some terminology. You may have heard words like fonts, font family, typeface, type, and typography being...

We often talk about how tourism websites should be designed with one goal in mind: attract visitors from search engines (mostly Google) and convert them into bookings. While that objective remains the same, the way travellers discover and interact with tourism businesses is changing rapidly.

With AI-powered search experiences becoming increasingly common, travellers are no longer simply clicking through lists of search results. They're asking questions, receiving recommendations, comparing options, and planning itineraries directly within AI tools like ChatGPT, Gemini, Google AI Mode/Overviews, Perplexity and more.

Given this, your website has three audiences to consider:

• Human visitors looking to book
• Traditional search engines 
• AI search tools looking to...

We hear this phrase a lot, particularly in tourism: “My website is just a digital brochure.”

It sounds harmless, but it’s one of the most expensive beliefs a tourism business can hold. Because your website isn’t a digital pamphlet. It’s not there just to look nice, list a few facts and prove you exist.

Your website is your hardest-working sales tool where you own both the content AND the customer relationship. If done well, it provides content for AI Search, and works while you’re on the water, guiding a tour, cleaning rooms or sleeping.

But if it’s been built and treated like a brochure, it’s probably underperforming.

This mindset will cost you bookings.

The problem with brochure thinking

Brochure-style websites focus on telling, not selling. They tend...

Everyone knows the basics of SEO: use keywords, write great content, get backlinks, keep your site speedy. But what about the less obvious stuff? Those subtle signals that can give your website a quiet nudge up the rankings while your competitors are still obsessing over meta tags and blog lengths?

Here’s a look at a few clever, lesser-known SEO 'hidden secrets' you might not have thought of, the kind that layer nicely on top of your existing efforts and can make a real difference to your digital visibility.

1. Reply to Google Reviews with Purpose

One of our clients recently asked if adding keywords into their Google review replies helps with SEO, and the short answer is yes, a little!

While Google doesn’t directly score the text in replies the way it does for your...

The Kingdom of Tonga has unveiled its new destination brand, “Kingdom of Tonga: The Friendly Islands”, developed in partnership with Tomahawk. 

Drawing on Tonga’s globally recognised nickname, The Friendly Islands, the new brand celebrates the nation’s warmth, hospitality, and vibrant culture. Each letter in the TONGA logo has been carefully designed to reflect traditional tapa patterns and cultural motifs, creating a visual identity that brings the country’s rich heritage to life. 

What sets this rebrand apart is its people-led approach. Over 20 months, Tomahawk conducted extensive research and workshops across four islands, including 15 workshops and over 20 consultations with tourism operators, cultural leaders, schools, community members, and government representatives....

The way people find information online is changing, and your content needs to adapt with it. AI-powered search tools like ChatGPT, Google’s AI Overviews, Gemini, and Perplexity are new ways for travellers to help them research travel options. Instead of scrolling through a list of links, they’re asking questions and getting neatly packaged answers, often before they’ve even seen your website. Check out more on this in our article about the Evolution of Content.

So what does this mean for your business? It means your digitial content has to work in new ways to be picked up by AI. Fortunately, the foundations are the same as good SEO, and allows you to think more like a human!

Here are 8 content tips that gets noticed in the age of AI search.

1. Answer Questions...