Category Archives: Web Design

The way people find information online is changing, and your content needs to adapt with it. AI-powered search tools like ChatGPT, Google’s AI Overviews, Gemini, and Perplexity are new ways for travellers to help them research travel options. Instead of scrolling through a list of links, they’re asking questions and getting neatly packaged answers, often before they’ve even seen your website.

So what does this mean for your business? It means your digitial content has to work in new ways to be picked up by AI. Fortunately, the foundations are the same as good SEO, and allows you to think more like a human!

Here are 7 content tips that gets noticed in the age of AI search.

1. Answer Questions Directly

AI loves clear, direct answers. Instead of writing long, flowery...

If you're a tourism business trying to stand out online today, you’ve likely felt the challenge of producing content that actually gets noticed. The right content done well will help to drive visibility, trust, and engagement across every digital channel. But content has evolved and the way we plan, create, and share it has to evolve too.

When putting together content you need to consider how to:

• Reflect your brand identity
• Satisfy Google’s ever-changing search algorithms, AND AI search platforms
• Connect meaningfully with your audience

Here’s a look at how content creation has changed across three key perspectives: SEO, social media, and AI, and why storytelling is the common thread that can tie it all together.

1. The SEO Perspective

Then:

SEO used...

The trend of taking a ‘workcation’ - working remotely while travelling - has gained momentum as companies become more flexible with remote work policies. In response, countries like New Zealand and Australia have introduced flexibility to their visitor visas designed to attract digital nomads, allowing them to live, work, and explore for extended periods with ease.

As a tourism business, this presents a golden opportunity to attract this growing segment of travellers. By implementing the following strategies, you can effectively attract and cater to digital nomads, and at the same time lift your occupancy rates in quieter months when you need a boost.

Below are five simple strategies to tap into the digital nomad market.

1. Create a Remote-Friendly Environment

Digital...

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...

Tomahawk is excited to announce that our founders and company directors are relocating to California. The move comes at a pivotal time, aligning with personal family considerations while also offering exciting new opportunities for Tomahawk to further connect with key markets and ensuring they are better positioned to support customers and capitalise on growth. 

"We're thrilled to be taking this big step change," says Gina Paladini. "Relocating to the US allows us to be closer to some of our biggest tourism markets, and it's an exciting chapter both for us and for Tomahawk as we continue to explore expanding our global customer base." 

Paladini and Hayson believe the timing of the move couldn't be better, particularly with the strong leadership of General Manager Renee...