Category Archives: Web Design
5 Surefire Ways to Increase Year-Round Bookings
By Gina Paladini on
Perhaps you have plenty of bookings during the high season, but what can you do to ensure bookings flow all year, through shoulder and low season? Here are five proven tactics that will keep your bookings rolling in every season.
1. Responsive site
To ensure year-round bookings, first you must get the basics right. According to eMarketer’s latest estimates of travel research in 2016, 51.8% of all travellers who book trips online will do so using a mobile device.
That means your accommodation, whether you’re a small two-room B&B or a large resort, must have a responsive website site that can be viewed on any size device.
2. Powerful Booking Engine
Another fundamental key to increasing your online booking lies in the system you use – namely, your booking...
10 Golden Rules of Web Design
By Pallavi Karambelkar on
Usability, visual design and functionality are the three key elements that determine the success or failure of a website. It’s not just about making the website look pretty - use design to effectively guide a user through a path and make an impression of your brand upon the customer.
1. Space
Our website for Tika Tours is a great example of how space can be used effectively to direct a users focus on important elements.
Space is one of the most important elements of design because it dictates everything from flow to readability to colours and layout. Every design needs space to breathe. For example, a user would never see your ‘Book Now’ button if it was cluttered with 10 other elements around it.
2. Layout
Our website for Touch of Spice shows how a consistent grid...
Yes, your website users will scroll!
By Tomahawk on
The common myth that website users don’t like to scroll below “the fold” has persevered for nearly 20 years, and is still a debate I regularly participate in with clients and colleagues alike.
It was actually back in the internet dark ages (1998) when Jarrod Spool discovered that users will happily scroll. The simple fact remains that people would rather move down the page than click to go another page for further content. Which is good, because longer pages mean more words, which (usually) means better search engine optimisation.
If you need convincing, just watch a five year old with an iPad. They intuitively swipe the screen to scroll down. It is in our nature to do so.
The rise in small screens across all generations has heightened our scrolling education. Browsers and...
Responsive website or mobile specific website? What do you need?
By Tomahawk on
Mobile is offering the biggest shift and growth opportunity we have seen since the birth of the world-wide-web. Twenty percent of travel is researched via a mobile device and surveys indicate that this number will grow to 50 percent in just over a year.
And, distinguishing the difference between a mobile specific site, a responsive site and an app is important, as these are different.
Apps are custom-made applications that your customers need to download onto their smart phone to use.
Mobile websites are accessed on the web browser of a mobile phone. Learning the different types of mobile sites available along with the pros and cons of each can help you confidently choose the best option for your business.
1."Honey I shrunk the website": This mobile site is a copy of your...
Choosing the right mobile website type
By Tomahawk on
So, you understand that the world is going mobile and you need to get a mobile site for your business - but now what?
First, don't panic, they aren't as expensive as you might think!
Learning the different types of mobile sites available along with the pros and cons of each can help you bravely enter the world of mobile. Mobile is offering the biggest shift and growth opportunity we have seen since the birth of the world-wide-web.
Also, distinguishing the difference between a mobile site and an 'app' is important, as these are very different and often confused.
Apps are custom-made applications that your customers need to download onto their smart phone to use. Mobile websites are accessed on the web browser of a mobile phone, and are generally a mobile friendly or...