Category Archives: Website SEO

In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...

The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

• Social Media Marketing for Tourism
• Google Strategies for Tourism
• Brand, Design & Storytelling
• Technology &...

Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.

1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

5 Google Strategies to Drive Website Traffic & Bookings

Google and it's suite of tools for businesses provides vital ways to ensure your website presence can be found easily by the right audiences that you want to attract. With ever-evolving technologies it's important to keep up with changes as well as maintaining the basics.

In this article, we'll explore five key strategies using Google tools recommended by our subject expert, Tip Varnakomala. Tip has hand picked some strategies designed to help you to navigate the suite of tools to understand how they help drive traffic to your website. 

We also share a recording of our Tourism Tech Talks webinar hosted by Tip that covers these strategies along with additional questions from tourism businesses.

1. Something New:...

Something for Everyone!

We are excited to announce the launch of our upcoming webinar series, "Tourism Tech Talks - Digital Strategies for Tourism Success."  

Hear from our amazing team that live and breathe tourism digital marketing! This free webinar series starting in July, will be hosted by Marketing Director Gina Paladini, and joined by Tomahawk subject experts. Tourism businesses will learn the latest insights on: Social Media Marketing, Google Strategies, Brand Design & Storytelling, and Technology & Tourism. 

Designed to provide interactive and engaging content with “Something for Everyone”, each digital marketing topic will identify 5 strategies to help you grow your business:

Something New, Something Reliable, Something Underrated, Something DIY and Something...