Category Archives: Website SEO

When most people think of summer holidays, they imagine sun-drenched countries like Hawaii, Spain, or Greece. But with rising global temperatures, these destinations are becoming less appealing to travellers looking for a comfortable getaway. Enter the coolcation—a growing travel trend that favours cooler, temperate destinations over traditional summer hotspots….and less crowds.

What is a Coolcation?

A coolcation is a holiday in a destination with a cooler climate, offering respite from extreme summer heat. Coined by Condé Nast Traveler in late 2023, the term has quickly gained traction. In fact, a survey by Virtuoso, a network of luxury travel advisors, found that 82% of their clients expressed interest in coolcations for 2024, with bookings to Scandinavian countries...

We are thrilled to announce our selection as a 2024 Culture New Zealand Award winner, a prestigious accolade that highlights companies with an unwavering commitment to creating an exceptional workplace environment. This recognition showcases our team's dedication to fostering collaboration, nurturing creativity, and prioritising people at every level. 

Organised by Hyer, the Culture New Zealand Awards set an incredibly high standard, evaluating over 5,000 companies and interviewing more than 20,000 employees to identify the top 100 organisations exemplifying workplace excellence and values-driven leadership. 

The benefits of this recognition extend far beyond our Tomahawk internal team. A motivated and cohesive team ensures that the tourism businesses we partner with receive...

For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.

The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.

This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...

The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  

What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

Website technology, design trends, and the search engine landscapes are all constantly evolving. Your website is not a static entity and regular audits and updates are vital to maintain optimal performance. By staying up-to-date, you ensure your website remains discoverable, delivers a positive user experience, and thrives in search engine results. Below we outline are some key benefits to keeping your website updated.

1. Content-Rich & Relevant

Regularly updated content that keeps it relevant and valuable to your audience will enhance user engagement and positions your brand strongly against your competition.

2. A Top Notch User Experience (UX)

Modern design trends and user interface improvements ensure a seamless and engaging user experience, reducing bounce rates and...

In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...