Category Archives: Website SEO

For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.

The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.

This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more...

Tomahawk is excited to announce that our founders and company directors are relocating to California. The move comes at a pivotal time, aligning with personal family considerations while also offering exciting new opportunities for Tomahawk to further connect with key markets and ensuring they are better positioned to support customers and capitalise on growth. 

"We're thrilled to be taking this big step change," says Gina Paladini. "Relocating to the US allows us to be closer to some of our biggest tourism markets, and it's an exciting chapter both for us and for Tomahawk as we continue to explore expanding our global customer base." 

Paladini and Hayson believe the timing of the move couldn't be better, particularly with the strong leadership of General Manager Renee...

The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  

What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...

Google isn’t just a search engine - it’s a whole suite of tools that can totally boost your tourism marketing game! Whether you’re trying to track website traffic, run ads, or make your business easier to find locally, these Google products have got you covered. Let’s break down the essentials!

1. YouTube: The Video Marketing Magic Wand

What it is: YouTube is the world’s second-largest search engine and a goldmine for video content.
Why it’s useful: People love videos, especially when it comes to travel inspiration. You can show off stunning visuals, share local tips, or take customers on a virtual tour of your destination.
Pro Tips: Keep your videos fun and engaging! Optimise them with catchy titles and descriptions so they pop up in search results. Post travel tips,...

The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...