Category Archives: Website SEO

Which one is really more important? SEO or User Experience? We say both! And equally so. Some claim that these two concepts are diametrically opposed. They say these two will never meet eye-to-eye and have been waging war against each other for the longest time. The truth is, they can work together rather well.

But, first things first, let us define these two concepts:

• SEO or Search Engine Optimization – this is the act of purposely optimising your website via on-page and off-page tasks to help it rank better in search engine results pages.
• UX or User Experience – refers to the process of enhancing user satisfaction of a website focusing on accessibility, usability and aesthetics.

Both actually work toward providing a service and aim for completing whatever conversion...

Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

The “Golden Triangle” from Meditative’s Eye-tracking study

The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.

This begged Travel Tripper to question if the Elongated F still...

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement

To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:

1.  Choose your battles wisely.

What is the goal you are trying to achieve through AdWords?  For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...

Google has officially announced that they’ve rolled out the penalty that affects pages where content is not easily accessible to the user on mobile. The heads up on this has been on the webmaster blog since August 23, 2016.

The penalty only impacts intrusive interstitial that appear right after tapping the mobile search result. It does not impact pages that come up later. The search engine giant also stresses on the fact that this new signal is just one of hundreds that are used in ranking.

Understanding What Intrusive Interstitials Are

In the blog post, the search engine giant has given three good examples of interstitials that they consider intrusive. The following techniques make the content less accessible to mobile users and will therefore be affected:

• A popup...

While imagery and design dominate the overall look and feel of a website, there is no denying the fact that more than 50% of any average business website is words. At the end of the day, your customer is browsing your website to gain information about your product, not just look at pretty pictures. It is therefore crucial to devote a lot of careful thought and deliberation to getting typography right on your website. 

Choose the right type

Finding the ideal font to pair with your brand can be challenging. There is a plethora of good typefaces out there, but which is that one combination that fits your needs perfectly?

There are multiple styles to choose from such as Serif, Sans serif, handwritten, cursive script, decorative or different weights like Regular, Bold, Italic,...

Over the past month Google has changed the way Adwords is displayed on desktop search results. Have you noticed the difference yet? Here's how the changes may affect your business.

What changed?

1. No more text ads shown on the right-hand side.
2. Up to four ads are now shown above organic (natural) search results – when previously the maximum was three.
3. Three ads are also now shown at the bottom of the page.
4. This means the number of maximum text ads has been reduced to seven whereas before there could be 11.

Why did it change?

Many people will say the answer is money, but by removing the ads on the right, Google has created a cleaner user experience that is more consistent with how mobile search is displayed. The right-hand space is also now used for other...