Category Archives: Website SEO

All we seem to be reading about at the moment is the Google Mobile "Armageddon", the premise that on the 21 April if you are not mobile-friendly your website will be surreptitiously wiped off the face of search.

But it’s not quite all that dramatic. Let’s look at what is actually involved and whether you should be panicking just yet.

WHAT’S SO BIG ABOUT MOBILE?

We've been telling our tourism clients this for some time now: you must invest in a mobile-friendly (ideally responsive) website to succeed online. It’s no longer a “nice-to-have” - it’s a must-have.

• There are 1.08 billion smartphones in the world
• 50% of local search is done on a mobile device
• Nearly half of consumers say they won’t return to a website if it doesn’t load well on mobile

Last year...

We are often asked by clients whether additional domains would benefit their website and/or SEO.
 
For example, say you run a motel in Auckland and your website is "www.imaginarymotel.com" but you also wonder about registering "www.imaginarymotel.co.nz", or even "http://auckland.imaginarymotel.com".

Answer?

There are only ever 3 reasons to register additional domains.

1. To protect your brand. In other words, stop someone else like a competitor from getting to it first. Alternatively, your company name might be easily misspelled and you want to catch those users who mistype it.
(Side note: If protecting your brand is your main concern, you should also register social media accounts under your company name ASAP, even if you don’t plan on posting anything just yet. Use