Category Archives: Social Media

Short-form video is everywhere and here to stay.

From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming, planning, and booking. But not everyone feels confident stepping in front of the camera. If you’re short on time, ideas, or technical know-how, this guide is for you.

Whether you run a scenic tour, a cosy lodge, or a surf school, here are 5 video ideas that are super simple, don’t require editing skills, and can be filmed on a smartphone. Your first (or next!) video should be fun, not stressful.

Why Short-Form Video Matters in Tourism

• Travellers trust real content. They want to see what a place actually looks and feels in an unfiltered and...

Peoples lives are increasingly hectic and non-stop, and as a result more travellers are seeking experiences that allow them to slow down, connect deeply with a destination, and travel with greater intention. This is now being referred to as "Slow Travel".

At its heart, slow travel is about quality over quantity. It’s not about ticking off a list of top 10 attractions - it's about immersing yourself in the culture, savouring the moments, and leaving a lighter footprint behind. Phil Dengler, a co-founder of travel information site The Vacationer suggests this to travellers wanting to slow down on their travels: 

“Your to-do list should be very short or non-existent,” Dengler said. “Either come with a plan to spend most of your time at only a few locations or take...

Social media is your passport to the world. If you’re in the tourism business, you’re sitting on a goldmine of opportunities to connect, inspire, and engage with future travellers. But here’s the thing – it’s not about being on every platform. It’s about choosing the right ones and using them strategically to tell your story. So, let’s break it down! Here are five key social media platforms you should have in your marketing toolkit and why they’re perfect for your tourism business.

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1. Instagram: The Visual Playground

Instagram is essentially a virtual travel magazine. Why? Because it’s all about stunning visuals. If you want to showcase the beauty of your...

Tourism New Zealand has just dropped a game-changing global campaign ‘100% Pure Play’, bringing the magic of Aotearoa into the pixelated world of Minecraft! This epic collaboration lets millions of players explore New Zealand’s breathtaking landscapes, sparking their imagination (and hopefully their travel plans). It's also been cleverly planned to time with the April release date of the Minecraft movie filmed in New Zealand. View campaign media release.

Despite the gaming nature of the campaign, this is a real opportunity for your tourism business to join the adventure and turn virtual interest into real-world bookings. Ready to press start? Here are five key ways to integrate ‘100% Pure Play’ into your marketing strategy and attract more explorers!

1. Does the Minecraft...

Marketing isn’t a one-size-fits-all game - especially in the tourism industry! To create winning strategies, you’ve got to crack the code on different generations - who they are, what makes them tick, and where they hang out online.

Are you charming Baby Boomers who love a touch of luxury? Helping Gen Xers break free from the 9-to-5 grind? Fuelling Millennials’ never-ending quest for bucket-list adventures? Or keeping up with Gen Z’s fast-moving, trend-chasing travel style?

No worries - we’ve got you covered! By tapping into these generational insights, you can sharpen your focus, craft killer campaigns, and create content that speaks directly to your dream travellers. Let’s make your marketing work smarter, not harder!

1. Baby Boomers (Born 1946-1964)

Who Are...

The digital landscape is evolving at an unprecedented pace, and staying ahead in social media requires agility and strategy. The best-performing brands are not merely chasing trends but integrating social listening, AI-driven content, and innovative engagement techniques into their strategies. Here’s what tourism operators need to know to harness these trends for success in 2025.

1. The Shift Towards Entertainment-Driven Content

Consumers now expect brands to entertain, educate, and inform without overt self-promotion. In response, businesses are prioritising content that engages audiences authentically. Nearly half of surveyed marketers in the Hootsuite 2025 social media survey state that over 60% of their content serves this purpose.

Some brands are even experimenting...