Category Archives: Social Media

Your Success Guide to AI for Tourism

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In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...

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LinkedIn Image Sizes

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LinkedIn is an important platform for networking and building business to business relationships, and for recruitment. For the tourism industry there is an active community of tourism professionals, business owners, managers and related government organisations. 

We recommend a strong presence on LinkedIn for both your personal profile and your company page to foster your trade relationships and to build awareness of your team, products & services and brand.

LinkedIn Profile Page

Profile Picture 

  • Recommended pixel size: 400 x 400 pixels
  • Supported file types: JPG and PNG

Cover Picture

  • Pixel size: 1584 x 396 pixels
  • Aspect ratio: 4:1
  • Maximum file size: 8MB 
  • Supported file types: JPG and PNG 

Note that your LinkedIn cover picture will display...

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YouTube Images and Video Sizes

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YouTube as a marketing tool for tourism businesses is a natural platform to attract potential customers with 62% of consumers using YouTube for travel inspiration, it's a goldmine for reaching your target audience! Not only that, it's the 2nd most popular social media channel globally behind Facebook.

From having your own channel for creating video content, to harnessing the advertising opportunities, it can be a strong strategy for driving brand awareness and website traffic.

For your convenience we have provided the YouTube recommended image sizes for your profile, feed and ads. 

YouTube Channel Page

YouTube Channel Profile Picture 

  • Recommended pixel size: 800 x 800 pixels
  • Aspect ratio: 1:1 
  • YouTube will automatically resize your profile image to be...

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Nurturing the Traveller Journey from Researching to Booking

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If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:

  1. Dreaming
  2. Planning/Researching
  3. Booking
  4. Experiencing
  5. Sharing

82% of people’s time is spent within the researching stage!

Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:

  • the location they are looking to visit
  • what to do while they’re there
  • how they will get around
  • where they will stay
  • what the must do’s are, and
  • what are other people saying about the activity, accommodation, or transport options

With the majority of this time spent...

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Pinterest Image Pin Sizes

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Our team loves Pinterest as a platform for our tourism clients to inspire and attract potential customers! Pinterest is the social platform where 498 million people go for inspiration each month, and most of which are women (more than 60%), who are also key decision-makers for holiday planning!

Harnessing Pinterest can really make an impact on driving awareness of your business and leading people on a journey to book with you!

For your convenience we have provided the Pinterest recommended image sizes for your profile, feed and ads. 

Pinterest Profile Page

  • Profile picture: 165 x 165 pixels
  • Profile cover photo: 800 x 450 pixels

Pinterest Feed

Pinterest Image Pin

  • Recommended image size: 1000 x 1500 pixels
  • Aspect ratio: 2:3
  • Accepted file types: JPEG...

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Tomahawk to Lead Rebranding Strategy for Tonga Tourism Authority

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In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism. 

The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism. 

"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...

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