Category Archives: Social Media

During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...

If you are going to spend the money and the time to do a promotion or campaign, then you also need a landing page. Today in the nest we talk about what to include (and what not to include) to attract (and not distract) to ensure you get conversions

#mondaymarketingminutes #betterneverstops?

This week in the nest we talk content creation tools we love! There are so many great platforms that sharing just three was tough. After watching the video head on over to our Content is King article where we share a few more tools as well as links to get you on your way to creating GREAT content.

#mondaymarketingminutes #whoopswewentovertime #betterneverstops

The marketing industry loves buzz words, One that has stuck around for a while, and we wholeheartedly agree with is ‘content is king’ (well actually it’s a buzz-phrase). Here at Tomahawk we tend to be more inclined to say content is King, Queen and well, the whole monarchy!

Content can be text, photos, videos, blogs and many more shared across various channels. Today, we are specifically looking at some of our favourite tools to create visual content that can be shared across social media.

Canva

All T-Hawks here at Tomahawk love Canva! This tool is so easy to use and has a great range of templates with a simple drag and drop functionality. They also have a great app for both ios and android or you can use it on your desktop. Canva also has a super blog on their site that...

What drives conversions? Social Media or Google Ads? A question we get asked A LOT! Listen in to Monday Marketing Minutes to hear our thoughts on the topic, and feel free to share your experience below. 

#mondaymarketingminutes #betterneverstops?

Company Directors John & Gina join the nest this week as we chat about Google's recent move to purchase controlling shares of Social Media giant Facebook.

#mondaymarketingminutes #betterneverstops