Reels for Tourism: 5 Easy Video Ideas

Short-form video is everywhere and here to stay.

From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming, planning, and booking. But not everyone feels confident stepping in front of the camera. If you’re short on time, ideas, or technical know-how, this guide is for you.

Whether you run a scenic tour, a cosy lodge, or a surf school, here are 5 video ideas that are super simple, don’t require editing skills, and can be filmed on a smartphone. Your first (or next!) video should be fun, not stressful.

Why Short-Form Video Matters in Tourism

• Travellers trust real content. They want to see what a place actually looks and feels in an unfiltered and personal way.
• It builds trust fast. Video lets people see your personality, your space, and your vibe...helping them feel confident booking with you.
• The algorithms love it. TikTok and Instagram push Reels to new audiences, which means free exposure for your brand.
• It boosts bookings. According to a 2023 survey, over 70% of Gen Z travellers say they book trips based on social media videos. Check out which digital platforms Gen Z tends to love.

5 Easy Reel Content Ideas to Film

1. A Day in the Life

What it is: Film snippets of your day, from the first coffee to welcoming guests, prepping gear, or packing picnic hampers.

Why it works: People are nosy! They love a behind-the-scenes peek and it builds connection by showing the human side of your brand.

How to do it: Use a voiceover or trending sound, add quick clips throughout the day, and finish with a sunset or guest smile.

Pro tip: No need to talk to the camera if that feels awkward, add overlay text in the app or let the visuals and music tell the story!

2. Local Hidden Gems

What it is: Share a lesser-known spot like your go-to bakery, a secret lookout, or a waterfall just off the beaten track.

Why it works: Travellers crave “insider” tips from locals. It positions you as the expert in your area.

How to do it: Film a quick walk-through or point-of-view (POV) clip, with a caption like “My favourite secret spot in Rotorua” or “Only locals know this beach near Noosa.”

Pro tip: Add location tags and relevant hashtags to increase visibility.

3. Quick Travel Tips

What it is: Share a single, useful tip for guests like what to pack, how early to arrive, or where to park.

Why it works: You’re solving a problem before it happens. It shows you care and builds trust.

How to do it: Talk straight to the camera, or record a voiceover over clips. Keep it short (under 15 seconds is gold).

Example: “Coming kayaking with us? Bring a towel and leave the sneakers - you’ll want jandals!”

4. Meet the Team (or the Wildlife!)

What it is: Introduce your staff, family, pets, or friendly neighbourhood alpaca. Anything with personality!

Why it works: People book with people. A smiling face builds rapport way faster than a glossy brochure ever could.

How to do it: Film a short intro of each team member saying hi or doing what they love. Or follow your dog’s morning routine at the lodge!

Pro tip: Keep it real. A laugh or blooper often performs better than perfection.

5. Then & Now Transformation

What it is: Show how something has changed like seasonal shifts, before/after renovations, or even weather transitions.

Why it works: People love satisfying transformation content. It also shows your experience and care.

How to do it: Use a trending transition or trending sound (like “this is me now” or a classic glow-up audio) to show the change.

Example: “Our view in summer vs winter” or “What our cabins looked like before the upgrade…”

Tips to Keep Your Content Natural (Not Cringe)

• Be yourself. Talk like you would to a guest checking in, not like a news anchor or influencer.
• Use trending sounds, sparingly. Pick ones that align with your tone and audience. Not every trend is the right fit.
• Don’t over-edit. Raw and real works better than perfect and polished.
• Film vertically. Always. TikTok and Reels are built for vertical video.
• Smile and show your passion. Enthusiasm is contagious!

Best Practices for Posting

• Post consistently, even just once a week
• Add 3–5 relevant hashtags (e.g. #SeeAustralia #NZMustDo #TravelTok)
• Tag your location and tourism organisation (they might reshare!)
• Include a call to action: “Save this for your trip!” or “Tag someone you’d bring here”

You don’t have to go viral to succeed. A single Reel could be the reason someone chooses your tour over another. The key is to just start. Grab your phone, show the beauty and uniqueness of your experience, and hit post. 

Still not sure and need some help with a content plan and execution? Our team can help! Get in touch for a chat.