Today, travellers are empowered by instant access to information, at any time and on any device be it computer, tablet or on a mobile phone, and while at work or waiting in line for a coffee. So it is easy to understand why over 78% of travel research is now done online.
And it is not just about research but inspiration; 29% of Facebook users claim they have been motivated to book a trip based on a posting they saw.
Internet travel booking revenue has grown by more than 73% over the past five years providing over 50% of a businesses' bookings. A company's online presence can make or break them. But you don't have to take our word for it, see the latest statics from June 2013 about online travel sales
Relationship advice in an online marketing article? Absolutely. Today, having a website, a brochure and working with your agents is no longer enough. You put time and effort into ensure the agents you work with are happy with your product and that you are romancing them but what about your online relationships?
Social media and review sites like Trip Advisor can make or break a business. An online distribution strategy based on paying commissions to Online Travel Agents (Expedia, Booking.com) is mono dimensional and eats away at margins. Having a Relationship Strategy can serve your agents, increase your online reputation to give potential guests assurance, build customer loyalty and thus increase bookings.
So I am not trying to teach your grandmother to...