Tourism: What's the Point? Why Should These Graduates Work for You?
By Tomahawk on
Source - Anna Pollock
I've recently been given a deliciously interesting assignment: - answer, in one page, "what is the cause of tourism?"
Perhaps the questioner has read Simon Sinek's great book Start with Why? which can be summarised in one ket phrase: People don't buy what you do, they buy why you do it.
Perhaps the questioner is a conscious capitalist in the making and understands the power of having a Higher Purpose.
Regardless of the motivation underpinning the assignment, I'm pleased and excited that someone has been thoughtful enough to ask.
Having just spent the past two days in the company of some of British Columbia's brightest and best tourism students, I am fully aware of just how important it is that we have an meaningful answer. This bright, connected,...