==content_digital==

Digital Marketing

To grow your tourism business online, it is important to choose a marketing partner who truly understands and loves tourism.

The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.

User Experience

Think that simply having an attractive website will automatically maximise your bookings? Think again.

Conversion optimisation and website user experience (UX) audits look at the user’s journey through your website and makes the necessary improvements to increase the percentage that result in a booking or sale. This might be as simple as changing the colour of your “Book Now” button, re-writing content or reducing the fields on your contact form.

You have seven seconds to make a good first impression on your homepage before users will decide to leave or move forward. Websites with poor user experience often suffer with over-whelming navigation, too many (or not enough) calls to action, lack of engagement and slow-loading pages.

If you are finding you have a high volume of web traffic but not enough bookings, get in touch with us today to see how our website UX audit can help.

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Get in touch to have chat about your conversion optimisation UX needs.

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User Experience (UX) FAQs

UX is how people interact with your website, how easy it is to navigate, how intuitive it feels, and how quickly they can find (and book) what they’re looking for.
Because travellers are impatient! A confusing or slow site can lose a booking in seconds. We design with user journeys in mind, ensuring every page leads naturally toward action and every click feels effortless.
Our Tomahawk design expert will conduct a UX audit of your website, this will provide you with a set of recommendations to make improvements to your customer journey. We can also assist with the implementation of the recommendations.
We use heatmaps, analytics, and user testing to see how visitors behave on your site. Then we make data-driven adjustments to improve flow, readability, and conversion rates.

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