The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.
Search Engine Optimisation
Successful search marketing enables your website to rank well in search engines like Google for relevant search terms, and to be more visible to AI Search platforms.
This in turn brings high quality visitors to your website.
People like to argue whether search engine optimisation (SEO) is an art or a science, but in reality it’s probably both. We use open and honest practises that last long term, with a high focus on content, user experience and results.
Most travellers turn to the web to research before deciding where or how they wish to travel and the majority will use a search engine (and increasingly AI platforms) in this research. When done well, SEO will help you to get your website and business in front of the right people during the research phase.
We offer both one-off services and ongoing optimisation for those serious about SEO.
SEO Results for Star RV
Our SEO efforts provided the following results for Star RVs Organic Search:
- Website Revenue went up by 130%
- People clicking through to the website went up by 87%
- Average click-through rate from search results went up 50%
- Average position in search results went up 12%
- Website sessions went up by 63%
- Conversion rate improved by 25%
Google Business Profile:
- Revenue went up by 100%
- Website users went up 90%
- Website sessions went up 100%
- Key events (conversion actions) went up by 120%
Search Engine Optimisation FAQs
"Our website is an important tool to share travel updates and airport information, and for people to connect with the airport company. With our new site from Tomahawk we can provide an improved online experience for travellers, explore new revenue opportunities, and deliver efficiencies in house with the management of the site."
Vanessa Hartnell, Queenstown Airport
"Working with Gina and her Tomahawk team has been inspiring. A collection of great minds collaborating to help us tell our story. There has been much excitement and creativity with website design, search engine optimisation, branding and design, social media, digital marketing, assistance with content and copy writing and Resbook. FLOCKHILL’s expectations, interpretation and needs have been well and truly met!"
Andrew & Sandra Cullen - FLOCKHILL
"To see the conversion rate lift and our bookings and revenue from the website continually grow, despite the pandemic, has been nothing short of exceptional!"
Georgina Torrington, Brook Serene Hotel Management
"We’re very pleased with the recent launch of our new Bella Vista Accommodation Nationwide website. Working closely with the fantastic team at Tomahawk, the project was handled with expertise and professionalism from start to finish. The result is a contemporary, user-friendly design that truly reflects our brand, with a strong focus on enhancing the user’s booking journey. We appreciated the consistent support throughout the process, and the transition to go-live was smooth and seamless. A big thank you to Tomahawk for a job well done!"
Rob Burnell - GM of Bella Vista Nationwide Accommodation
"Tomahawk has been an invaluable partner for our group of businesses. Their digital expertise has consistently helped us enhance our online presence, drive more bookings, and grow our brands. They feel like an extension of our own team, always providing innovative and tailored solutions to meet our goals."
Rebecca Dai - Head of Marketing, Travvia
