The Client
Tapoi Travel is a 100% Maori-owned travel design business that is grounded in authenticity, cultural richness, and a commitment to excellence. It is through this unique difference that they are able to design memorable and customised travel experiences for their customers.
In this setting it is vital that their online presence shares their story, and communicates their guiding principles with potential customers.
The Opportunity
A truly unique business deserves a website which inspires, informs, and communicates with their audience to convert website visitors to customers.
With this in mind our team was honoured to have the opportunity to collaborate with the Tapoi Travel team to develop a bespoke website experience to match their values.
The Solution & Results
The objective was clear - to develop a beautiful website which not only speaks to their audience through visual elements, but also with inspiring written content.
The combination of stunning visual media, elegantly crafted copy, and seamless UX has resulted in a complete website experience that exceeds the brief, reflects their unique story, and will no doubt resonate with luxury travellers who demand a fully customised and authentic travel itinerary.
Not only that, the metrics below show significant gains in key website performance measures.
Outstanding Traffic & Engagement Growth!
The website isn’t just looking good, it’s delivering serious performance. In the first eight months since launch, from 1 May to 30 November 2025, the results speak for themselves compared with the same period the year prior.
Overall website performance saw:
- A 330% increase in total traffic sessions
- A 290% increase in engaged sessions
Breaking that down by traffic source reveals even more standout gains:
- Direct traffic surged by 397%
- Organic search grew by 225% thanks to refreshed SEO foundations
- Referral traffic jumped an impressive 516%
- Organic social skyrocketed by 857%
These results show the new site is doing exactly what it was designed to do by attracting, engaging and converting visitors at a whole new level.
