The Client
BEIA is a member-based organisation which supports growth of the New Zealand business events sector with the primary objective of facilitating connections between suppliers and clients. They also host MEETINGS, the premier business events tradeshow in New Zealand.
With this core focus it is essential that their digital presence effectively provides information and facilitates connections for their members, suppliers and stakeholders. In 2023, BEIA began a ‘digital transformation’ process with the goal of removing all paper-based processes and tools.
The Challenge
With an outdated website, it was time for BEIA to not only refresh the design, content, and workflows, but also introduce user-friendly tools for both members and visitors. The website and event planner tool was part of the broader digital transformation project.
This significant project aimed to:
- Merge 4 websites into 1
- Create a more sustainable way for the industry to plan their events across Aotearoa
- Allow BEIA manage its membership in an online capacity
The Solution
A comprehensive bespoke website was designed and developed for BEIA with the following functionality:
- Content rich user experience
- Digital event planning tool
- Membership portal with associated back-end workflows in HubSpot
- Management & display of membership tiers
- Optimised page real estate for members
- Online supplier directory with filtering capabilities
- New Zealand venue capacity index
- Regional destination conference and event information
The Results
Users of the BEIA website have benefited significantly with the launch of time saving tools, a world class user experience, and content that meets their needs.
The online planning tool in particular has been a game changer for BEIA who can now confidently promote the tool at their events and in online communications.
Implementing custom workflows in HubSpot, Members can now manage their listings seamlessly through online updates without the need for the BEIA team to become involved.
We continue to support BEIA with ongoing website enhancements and digital marketing activity.
