The Client & Opportunity
Kaikoura Kayaks is one of New Zealand’s most iconic guided sea kayaking experiences, offering close-up wildlife encounters, expert local guides and a strong commitment to sustainability in the stunning Kaikoura region.
As a long-established operator in a competitive destination, they needed a marketing strategy that could do more than look good. It needed to deliver consistent, high-quality bookings and adapt as conditions changed.
Our partnership began in 2019 and has seen us work alongside them through disruption, recovery and growth. As an ongoing marketing partner, we’ve helped ensure they’ve had a strong, adaptable digital strategy in place through thick and thin.
The Solution
There has been a clear direction to create a digital presence that better reflects the quality of the on-water experience with Kaikoura Kayaks, while actively driving demand. Including:
- A bespoke website that clearly communicates the experience, builds trust quickly and makes booking feel easy.
- Paid media that captures high-intent travellers at the moment they are planning their trip.
- Social advertising that inspires, educates and converts, without feeling overly sales-driven.
- All channels needed to work together using campaign activity and SEO to drive website traffic and bookings.
The Results
We’ve built a long-term partnership with the Kaikoura Kayaks team which continues to deliver strong digital marketing results. Acting as their outsourced marketing team, we work as an extension of the business, with a deep understanding of their product, seasonality and what genuinely drives bookings.
This close, consistent relationship allows us to refine strategy over time and make smarter marketing decisions. A standout example is their Google Ads performance in 2025, where revenue from ads increased by 825% with only a 43% increase in media spend!
Ongoing optimisation, testing and creative refinements in all facets of their marketing activity continue to build on this success.
