The Client & Opportunity
With 27 locations, Bella Vista is a nationwide motel accommodation operator in New Zealand. With a long-standing familiar brand in the marketplace they are a trusted place to stay for Kiwis and international visitors who enjoy quality accommodation, in convenient locations and at great value.
Bella Vista wanted to elevate its online brand and was committed to investing in a new website that took a design-led approach to maximising conversions.
The Solution & Results
The Tomahawk team partnered with Bella Vista to create a contemporary, high-performing website. The process began with both teams meeting in a Project Discovery Session to deeply understand Bella Vista’s goals, brand, and customer journey. Thus, ensuring everyone was aligned on the project's deliverables. This insight laid the foundation for a solution focused on increasing direct bookings and showcasing the brand’s nationwide presence.
The design phase brought these insights to life, combining strong UX principles with high-quality visuals.
Key design features included:
- Strong visual identity through professional imagery and brand-aligned design elements
- Intuitive User Experience (UX) flows to ensure easy navigation and a smooth booking path
- Use of content features to highlight important information such as location information, current deals, and things to do
- Real-time Trustindex Review integration to showcase customer reviews
Seamless integration with Resly their booking system
A modern, visually appealing, and user-centric website was successfully delivered for Bella Vista, designed to resonate with their target audience. The site is fast, accessible, and strategically optimised to drive direct bookings, offering a seamless experience that enhances customer engagement and conversions.
