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Your SEO Success Guide to Impressing Google

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SEO Guide to the fundamentals of impressing Google

For most businesses, Google’s search engine provides the highest volumes of organic web traffic. As a result, it’s key to ensure your website impresses Google in order to get your website found by potential customers.

The process of making your website appeal to search engines (predominantly Google) is known as Search Engine Optimisation (SEO). Optimising your website to increase its visibility on Google involves many incremental adjustments and is an on-going process; a website won’t receive great results by virtue of existing in a competitive environment.

This guide provides an overview of the fundamental processes involved in improving your website’s SEO with a focus on ways you can make improvements yourself to deliver results for your business. If you need more assistance, see our SEO services.


What you can look forward to in the guide

  • Understanding Google
  • SEO In a Nutshell
  • SEO Fundamentals: Keywords, Content, Local Navigation, Reputation & Trust, Monitoring & Optimising
  • Further Resources

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Need additional support with your SEO? We offer search engine optimisation services, get in touch with our team to learn more!

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Your Guide to Storytelling for Tourism

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Storytelling for tourism webinar and eBook by Tomahawk

We often hear how tourism businesses and destination marketers should use storytelling techniques to connect with their audiences and entice travellers to book. But what does it actually mean, and how do you go about it in an...

5 Ways Pinterest Can Improve Your SEO

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5 Ways Pinterest boosts your Google ranking and SEO

Pinterest isn’t just for home styling tips and recipe ideas, it’s a powerful tool for tourism businesses looking to increase website traffic and improve Google rankings.

At Tomahawk, we often hear operators ask, “Do I really need...