Category Archives: Mobile

TikTok Video Post Sizes

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Tourism businesses should be on TikTok! The video footage and stories you can share are perfect for this platform with highly visual content that will inspire travellers! Gone are the days of needing to produce and direct professional style promo videos for social media - simply use a smart phone to gather footage and images, use the TikTok built in editors to add music, captions, text overlays and more!

All you need is a content plan to keep it going and use your team on the job to create the content! The main thing to remember with TikTok is to keep videos vertical for mobile (not the traditional horizontal format) 

TikTok Profile Page

Profile Picture

  • Picture pixel size: 200 x 200 pixels 
  • Aspect ratio 1:1
  • Accepted file types: JPG, JPEG, PNG
  • Maximum file size:...

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10 Trending Marketing Strategies for Tourism in 2024

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The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

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Facebook Post Sizes

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There's no doubt that Facebook for tourism businesses is a major social media channel to create awareness and engagement with travellers and potential guests. Getting your content looking at it's best is vital for creating inspiring first impressions and engagement! 

Part of the challenge is getting the resolution (pixel size) right for the various image placements available. This guide for Facebook image and video sizes (based on 2023 Facebook standards) is a handy reference if you regularly create/crop images and upload video to your business page. Bookmark this page to refer back to or click on the image below to save it on your desktop.

Keep reading for full details on all the different image options and sizes in more detail! 

Facebook Profile

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Technology & AI Strategies for Tourism

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Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.

1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

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5 MUST HAVES for a tourism website

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Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?  

We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too! 

It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.  

Here are the five MUST HAVEs for any tourism website: 

1. Enticing & emotive images & video  

Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.  

A picture speaks 1,000 words, so what words do your images say about your...

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Virtual Reality: Help or Hinder Tourism?

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Gina's November presentation to the Tourism Industry Association New Zealand delves into the Big Question - will virtual reality help or hinder tourism business?

Virtual reality is the biggest game-changer in our lives since the launch of the iPhone.

The seemingly simple ability to see an image or video in 360 degrees is about to revolutionise the way we live.

Imagine being able to virtually travel anywhere in the world from the comfort of your own home. Fly over the Grand Canyon looking up, down and all around you as if you were really there, or “dive” underwater at the Great Barrier Reef and watch as a turtle swims past you.

Jaunt, a VR technology and content company, claims “You will feel transported directly into the middle of the action. Look anywhere. See...

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