TikTok Video Post Sizes

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Tourism businesses should be on TikTok! The video footage and stories you can share are perfect for this platform with highly visual content that will inspire travellers! Gone are the days of needing to produce and direct professional style promo videos for social media - simply use a smart phone to gather footage and images, use the TikTok built in editors to add music, captions, text overlays and more!

All you need is a content plan to keep it going and use your team on the job to create the content! The main thing to remember with TikTok is to keep videos vertical for mobile (not the traditional horizontal format) 

TikTok Profile Page

Profile Picture

  • Picture pixel size: 200 x 200 pixels 
  • Aspect ratio 1:1
  • Accepted file types: JPG, JPEG, PNG
  • Maximum file size: 50kb

Video Cover

1080 x 1920 pixels

TikTok Feed

TikTok Video

  • Recommended pixel size: 1080 x 1920 pixels
  • Aspect ratio: 1:1 or 9:16
  • Video length: up to 60 seconds if created on TikTok; up to 10 minutes for uploaded videos
  • Accepted file types: MP4, MOV, MPEG, 3GP, AVI
  • Maximum file size: 500MB

TikTok Image

  • Recommended pixel size: 1080 x 1920 pixels 
  • Accepted file types: JPG, JPEG, PNG

TikTok Ads

TikTok in-feed image ad 

  • Recommended pixel size: 720 x 1280 pixels
  • Aspect ratio 1:1
  • Accepted file types are JPG, JPEG, PNG
  • Maximum file size: 100MB

TikTok in-feed video ad

  • Recommended pixel size: 720 x 1280 pixels (9:16 ratio), 640 x 640 pixels (1:1 ratio), or 1280 x 720 pixels (16:9 ratio) 
  • Accepted file types: MP4, MOV, MPEG, 3GP, AVI
  • Video duration: between 5 to 60 seconds, TikTok recommends between 9 to 15 seconds
  • Maximum file size: 500MB

TikTok Spark ad

Spark ads are boosted organic posts so they blend in to the TikTok feed with a native look and feel.  There are no restrictions for the sizes, file types, video duration, and aspect ratio.

Learn More About TikTok for Tourism

Check out this handy guide on how to you can make the most out of TikTok for your business.

Download Guide

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