Category Archives: Tourism Marketing

We are thrilled to announce our role as an official event supporter at TRENZ 2024. The event, organised annually by Tourism Industry Aotearoa (TIA) on behalf of the Tourism Industry New Zealand Trust, is the premier tourism trade event to showcase New Zealand's tourism products and experiences. 

While Tomahawk has historically participated in TRENZ as a tourism services provider, our increased engagement and support this year underscores our dedication to fostering success within the tourism sector. 

Considering both delegates' and exhibitors' needs at TRENZ, we have devised a unique activation. At TRENZ 2024, we will showcase a popcorn space and mobile snack delivery trolley, offering not just bite sized treats but also snack sized digital marketing insights to enhance...

If you've read about the 5 stages of travel, you will know that most travellers will progress through 5 stages in their journey from dreaming about travel through to sharing their travel experiences:

1. Dreaming
2. Planning/Researching
3. Booking
4. Experiencing
5. Sharing

82% of people’s time is spent within the researching stage!

Within the 5 stages of travel, the planning/researching stage is where CMO of Uberflip Randy Frisch says people spend the most time trying to find out about:

• the location they are looking to visit
• what to do while they’re there
• how they will get around
• where they will stay
• what the must do’s are, and
• what are other people saying about the activity, accommodation, or transport options

With the majority of this time spent...

Operating a tourism business can be extremely competitive! Standing out is key to attracting visitors and driving bookings. While offering exceptional services and experiences is crucial, effective branding can often be the differentiating factor that sets your business apart. In this article, we'll explore five ways in which investing in strong branding can significantly boost your bookings and ultimately lead to business growth.

1. Establishes Trust and Credibility

Building a recognisable and trustworthy brand is essential for gaining the confidence of potential guests. A strong brand identity communicates professionalism, reliability, and consistency, all of which are vital for instilling trust in your target audience. When travellers feel confident in your brand, they...

In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism. 

The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism. 

"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...

The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 

1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences. 

Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.

Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail! 

Instagram Profile

All profile pictures on Instagram are automatically cropped to display at 110 x 110...