Category Archives: Tourism Marketing

The tourism industry is undergoing a digital transformation, driven largely by the growth of artificial intelligence (AI). Google, known for dominating the search engine landscape, and now for their developments in AI technology, has introduced groundbreaking tools that are reshaping the way travellers plan their journeys. In this blog post, we’ll cover the basics of Google AI and explore how it's impacting the travel & tourism industry.  

What is Google AI?  

Put simply, Google AI is a computer system that can understand, learn from, and respond to information, just like a human. From image recognition to natural language processing, AI powers a range of Google products and services. Think of it like a virtual assistant that helps search engines and other software...

We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!

“The GWT team with Tomahawk’s support created something very powerful for the tourism and hospitality industry,” says Dame Kerry Prendergast Tourism Industry NZ Trust Chair. “We are very pleased to see the valuable work of Go With Tourism being leveraged by our friends in Australia.”

Tomahawk has been engaged to develop the platform for the Australian market to allow employers, prospective workers, students and international visitors to connect to education, employment and other vital...

As a tourism business, navigating the low season can be a challenging yet pivotal time for sustaining growth and success. While the peak periods may bring a surge of visitors and revenue, the off-peak months present unique opportunities to innovate, engage with customers, and build a resilient business model. 

With a strategic approach, you can not only survive the low season but use it as an opportunity to refresh, refine, and position yourself for an even stronger peak season. 

In this guide, we'll explore actionable strategies to help your tourism business not just survive but thrive during the low season, you have to work harder for those bookings but once you hit on a formula that delivers steady bookings you can apply the strategies every year.

Grow Demand with...

In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!

Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.

Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.

As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple...

LinkedIn is an important platform for networking and building business to business relationships, and for recruitment. For the tourism industry there is an active community of tourism professionals, business owners, managers and related government organisations. 

We recommend a strong presence on LinkedIn for both your personal profile and your company page to foster your trade relationships and to build awareness of your team, products & services and brand.

LinkedIn Profile Page

Profile Picture 

• Recommended pixel size: 400 x 400 pixels
• Supported file types: JPG and PNG

Cover Picture

• Pixel size: 1584 x 396 pixels
• Aspect ratio: 4:1
• Maximum file size: 8MB 
• Supported file types: JPG and PNG 

Note that your LinkedIn cover picture will display...