Category Archives: Tourism Marketing

Big news from the digital world: Instagram content from Business accounts is now being indexed and displayed more prominently in Google search results. In other words, your Instagram photos, Reels, and posts have a much better chance of showing up when potential travellers are searching on Google.

For tourism businesses, this is another example of the evolution of content, and is a golden opportunity!

What’s Changed?

Until recently, your business content on Instagram lived and thrived inside the app, but it wasn’t always easy for Google to pick it up. Now, Google is giving public Instagram Business content more visibility in search results, meaning travellers don’t have to be logged into Instagram to stumble across your posts.

That means every public Instagram post is...

If you're a tourism business trying to stand out online today, you’ve likely felt the challenge of producing content that actually gets noticed. The right content done well will help to drive visibility, trust, and engagement across every digital channel. But content has evolved and the way we plan, create, and share it has to evolve too.

When putting together content you need to consider how to:

• Reflect your brand identity
• Satisfy Google’s ever-changing search algorithms, AND AI search platforms
• Connect meaningfully with your audience

Here’s a look at how content creation has changed across three key perspectives: SEO, social media, and AI, and why storytelling is the common thread that can tie it all together.

1. The SEO Perspective

Then:

SEO used...

We often hear how tourism businesses and destination marketers should use storytelling techniques to connect with their audiences and entice travellers to book. But what does it actually mean, and how do you go about it in an authentic way that works? 

We delve into these questions and more in a webinar dedicated to Storytelling for Tourism, complemented by a comprehensive eBook to support your storytelling strategy! These key resources will uncover the following key insights and tips:

• Why storytelling is essential in tourism
• The impact of a well-told story
• How to define your brand’s unique narrative
• Tips to resonate with your ideal audience
• Visual storytelling
• Storytelling across digital platforms
• An actionable plan to bring it all together

Watch the...

Pinterest isn’t just for home styling tips and recipe ideas, it’s a powerful tool for tourism businesses looking to increase website traffic and improve Google rankings.

At Tomahawk, we often hear operators ask, “Do I really need another social platform?” But what makes Pinterest different is that it’s not just a social network. It’s also a search engine, and more importantly, it helps improve your visibility on Google. The user base of Pinterest continues to grow and in 2025, it has reached 570 million users!

Here’s how Pinterest supports your SEO strategy, and how you can use it to drive more organic traffic to your tourism website.

Pinterest = Search + Visual Discovery

Pinterest is where people go to dream, plan and bookmark future experiences, from travel...

Australia, New Zealand, and the South Pacific: Your moment is now! 

As international travel patterns shift, a timely and compelling opportunity is emerging for tourism operators, destination marketing organisations (DMOs), and regional tourism organisations (RTOs): capturing the hearts of Canadian travellers. 

Traditionally, the United States has been the top choice for Canadians heading abroad. But times are changing.  

For the fourth month in a row, data from Statistics Canada has shown a decrease compared to same month year prior.  

The data released 12 May 2025 showed the number of Canadians who had returned from the U.S. in April by vehicle totalled 1.2 million, a 35.2 per cent decline from what was seen the same month last year.  

The decline was also seen...

Short-form video is everywhere and here to stay.

From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming, planning, and booking. But not everyone feels confident stepping in front of the camera. If you’re short on time, ideas, or technical know-how, this guide is for you.

Whether you run a scenic tour, a cosy lodge, or a surf school, here are 5 video ideas that are super simple, don’t require editing skills, and can be filmed on a smartphone. Your first (or next!) video should be fun, not stressful.

Why Short-Form Video Matters in Tourism

• Travellers trust real content. They want to see what a place actually looks and feels in an unfiltered and...