Category Archives: Tourism Marketing

Australia, New Zealand, and the South Pacific: Your moment is now! 

As international travel patterns shift, a timely and compelling opportunity is emerging for tourism operators, destination marketing organisations (DMOs), and regional tourism organisations (RTOs): capturing the hearts of Canadian travellers. 

Traditionally, the United States has been the top choice for Canadians heading abroad. But times are changing.  

For the fourth month in a row, data from Statistics Canada has shown a decrease compared to same month year prior.  

The data released 12 May 2025 showed the number of Canadians who had returned from the U.S. in April by vehicle totalled 1.2 million, a 35.2 per cent decline from what was seen the same month last year.  

The decline was also seen...

Short-form video is everywhere and here to stay.

From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming, planning, and booking. But not everyone feels confident stepping in front of the camera. If you’re short on time, ideas, or technical know-how, this guide is for you.

Whether you run a scenic tour, a cosy lodge, or a surf school, here are 5 video ideas that are super simple, don’t require editing skills, and can be filmed on a smartphone. Your first (or next!) video should be fun, not stressful.

Why Short-Form Video Matters in Tourism

• Travellers trust real content. They want to see what a place actually looks and feels in an unfiltered and...

We know sequels usually get a bad rap. But this one? It’s the exception. In Part 1, we unpacked the White Lotus Effect and looked at how shows like The White Lotus, The Lord of the Rings, and even Minecraft are sending travellers into booking frenzies.

Now in Part 2, it’s time for the real star...you! Let’s dive into how you can leverage that screen-to-scene momentum and turn pop culture into profit.

1. Get Camera-Ready Before the Hype Hits

Be the savvy local who knows a big production is brewing before it airs.

• Keep your ear to the ground. Follow local film offices, production announcements, and tourism news.
• Start crafting content early. “Did you know [insert location] was used in XYZ show?” blogs or teaser Reels can help you ride the wave before it...

Peoples lives are increasingly hectic and non-stop, and as a result more travellers are seeking experiences that allow them to slow down, connect deeply with a destination, and travel with greater intention. This is now being referred to as "Slow Travel".

At its heart, slow travel is about quality over quantity. It’s not about ticking off a list of top 10 attractions - it's about immersing yourself in the culture, savouring the moments, and leaving a lighter footprint behind. Phil Dengler, a co-founder of travel information site The Vacationer suggests this to travellers wanting to slow down on their travels: 

“Your to-do list should be very short or non-existent,” Dengler said. “Either come with a plan to spend most of your time at only a few locations or take...

Social media is your passport to the world. If you’re in the tourism business, you’re sitting on a goldmine of opportunities to connect, inspire, and engage with future travellers. But here’s the thing – it’s not about being on every platform. It’s about choosing the right ones and using them strategically to tell your story. So, let’s break it down! Here are five key social media platforms you should have in your marketing toolkit and why they’re perfect for your tourism business.

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1. Instagram: The Visual Playground

Instagram is essentially a virtual travel magazine. Why? Because it’s all about stunning visuals. If you want to showcase the beauty of your...

TV shows and movies don’t just entertain us, they inspire us to pack our bags, update our passports, and book that dream holiday. It’s a phenomenon now known as “The White Lotus Effect”, where a show captures the beauty (and drama) of a place so well that it sends tourism numbers soaring.

And it’s not just The White Lotus...we’re talking wizards, elves, pixelated creepers, and even Emily in Paris. Online presence turns travel dreams into booming bookings more than you think.

The White Lotus: From Hotel Drama to Holiday Bookings

If you haven’t heard of The White Lotus, you might want to check your Wi-Fi connection. This HBO hit didn’t just win awards, it made viewers fall in love with its backdrops just as much as its characters (and chaos).

Season 1: Hawaii...