Category Archives: Tourism Marketing

With 2023 just around the corner we thought we'd share some marketing tips and insights from our team to help guide your planning and direction, or simply just to provoke some ideas on possible new things to try!

Account Management Team

Our account management team recommend you make the mind space for Marketing. This will support continued engagement and a clear strategy to a successful business. Remember, activating marketing is not like flicking a switch!

Create a marketing calendar.

Georgia MacMillan - Account Manager

Make your own marketing calendar to identify key dates, and milestones. Use this calendar template to plan your specials, promotions and social media - customise it with your own campaign messaging!

Download calendar to customise 

Be...

All-inclusive packages and Gift Vouchers are a popular and growing trend in tourism again! Travellers love the convenience and ease of booking that two-night romance package that includes a sunset cruise and dinner or that super combo hike and bike tour in just one click.

And with the new ‘revenge travel’ mindset post covid and Tourism New Zealand’s on-going voucher promotion, buying Gift Vouchers as a present for experiences and travel is hitting an all-time high.

Step One

So how can you benefit from these trends? First, find out if your booking engine has Gift Voucher capability and “upsell/add-on/packaging capability. If not, Tomahawk can help with a free Gift Voucher Module.

Step Two

The second step is to create irresistible packages that add value to the current...

Word of mouth and generating emotion are important forms of advertising for tourism businesses. Digital marketing of tourism is based on the 5 Stages of Travel and social media platforms are essential in at least 3 of these stages.

Influencers who are already social media stars, Youtubers or bloggers can help you with your promotional campaigns if their messages align with your brand values. 

Why should you use influencers? 

They already have the audience

• The most direct benefit of working with influencers is that they already have an audience who are interested in tourism and travelling
• Their audiences sees them as trustworthy voices and they can help your brand build authenticity and credibility
• They can let your consumers view travel as attainable and assist...

TikTok is an incredibly fast growing social media phenomenon that most businesses have yet to consider as part of their marketing and social media strategy. For many, they consider "it's just for teens". This is no longer the case with the 35+ age group becoming a fast-growing segment for the platform.

To give you more insight into this platform, with the why and how you can harness it as your next marketing opportunity, we have developed this "TikTok for Tourism" eBook.

Download eBook

Tomahawk is delighted to continue its gold sponsorship support of the 2022 Backpacker Youth Adventure Tourism Association 11th Annual Conference. 

Highlighting the significant contribution of the youth tourism market, which nearly reached a sizeable $1b in holiday spend pre-covid*, is an important agenda item for BYATA and something which Tomahawk wholeheartedly advocates in the rebuilding of tourism to New Zealand.  Tomahawk is committed to the industry building core digital skills and online presence that enable members to better target youth travellers.   

Renee Goodsell, Head of Digital for Tomahawk is excited to be reuniting with the sector: 

“We believe the backpacker market is fundamental to the New Zealand visitor economy, and the BYATA conference has always been...

Writing blogs is an effective way to create content for your digital marketing. Every blog article can be an opportunity to drive online traffic to your website. With suitable keywords, it can help with your SEO (search engine optimisation) and also attract your readers to book with you when they find your brand personality interesting.

So, how can you write an engaging blog that can create impact for your tourism business? Here are 6 tips to get you started!

1. Pinpoint your target audience 

Understanding your readers and considering their buyer personas is an important way to resonate with them. The audience of a luxury hotel can be very different from an economical motel. Readers who are looking for kayaking tours may find information about adventure equipment and...