Category Archives: Tourism Marketing

1. Refresh your Social Media Content & Calendar

Your social media platforms are a vital way engage with potential customers and broaden your reach to new audiences. The start of spring can mean a change in the tone and messaging of your social media posts. If your tourism business is in a location that benefits from higher visitor volumes through spring and summer then you'll want to become more active with regular social media posts to share your content.

• Activate seasonal social media ad campaigns to expand your reach and engagement with potential customers
• Develop a monthly social media content calendar of organic posts with a variety of "content buckets"
• Refresh the style and design of yor posts, make sure they are on point with your brand and visual...

5 Strategies to Build Brand Awareness & Engagement

In today's fast-paced digital landscape, social media has emerged as a powerful tool for tourism businesses to reach, engage, and convert their target audience. To stay ahead in this competitive industry, it's essential to adopt innovative and effective strategies.

In this article, we'll explore five key social media marketing strategies recommended by our subject expert, Jaimee Beck, to boost your tourism business and create lasting impressions on your audience.

We also share a recording of our Tourism Tech Talks webinar hosted by Jaimee that covers these strategies along with additional questions from tourism businesses.

1. Something New: Use AI for Content Creation

In a world driven by technology, embracing...

As a leading provider of tourism marketing services with clients concentrated in New Zealand, Australia and the Pacific Islands, our Tomahawk team is celebrating an outstanding milestone in 2023. Having been operating since 2008, our agency has now delivered 15 years of excellence in tourism!

Despite the challenges the tourism industry has faced in recent years, our resilience has remained steadfast, adapting strategies, and providing unwavering support to clients during these challenging times. Our commitment to innovation, resilience, and deep industry knowledge has allowed us to navigate the turbulent times and emerge stronger than ever. 

With our longevity in the market, paired with a team of seasoned tourism leaders boasting over 150 years of collective experience,  our...

Tourism New Zealand ended it's domestic marketing programme in New Zealand from July 2023. Tourism businesses had a great run benefiting from plentiful marketing budgets being pivoted towards domestic campaigns while borders were closed from 2020. Their campaigns like "Do Something New New Zealand" served to inspire kiwis to explore their own country and will no doubt continue to leave a lasting impression for some time to come.

The mandate to promote our regions and tourist spots is now squarely returned to the RTO's. If you're business is reliant on domestic visitors then the ball is also in your court to consider how to attract their bookings as a staple part of your year-round revenue.

Here are some tips from our team that will help you maintain a strong presence and...

Working with travel trade in the form of booking agents, wholesalers and inbound tour operators is a traditional and extremely effective method for broadening your booking opportunities internationally.

It does take time and effort to create & develop relationships in order to build a regular source of bookings, however the returns are on this are extremely beneficial and once established you will benefit from being part of a global distribution network.

If you are keen to grow your bookings from the extensive international trade trade, here's  5 ways to help get you started:

1. Join Qualmark

While you may think Qualmark is just about rating your business, it has evolved in to much more including exclusive marketing and travel trade opportunities via Tourism New...

Something for Everyone!

We are excited to announce the launch of our upcoming webinar series, "Tourism Tech Talks - Digital Strategies for Tourism Success."  

Hear from our amazing team that live and breathe tourism digital marketing! This free webinar series starting in July, will be hosted by Marketing Director Gina Paladini, and joined by Tomahawk subject experts. Tourism businesses will learn the latest insights on: Social Media Marketing, Google Strategies, Brand Design & Storytelling, and Technology & Tourism. 

Designed to provide interactive and engaging content with “Something for Everyone”, each digital marketing topic will identify 5 strategies to help you grow your business:

Something New, Something Reliable, Something Underrated, Something DIY and Something...