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Category Archives: Tourism Marketing

5 Ways Effective Branding Will Boost Your Bookings

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Operating a tourism business can be extremely competitive! Standing out is key to attracting visitors and driving bookings. While offering exceptional services and experiences is crucial, effective branding can often be the differentiating factor that sets your business apart. In this article, we'll explore five ways in which investing in strong branding can significantly boost your bookings and ultimately lead to business growth.


1. Establishes Trust and Credibility

Building a recognisable and trustworthy brand is essential for gaining the confidence of potential guests. A strong brand identity communicates professionalism, reliability, and consistency, all of which are vital for instilling trust in your target audience. When travellers feel confident in your brand, they...

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Tomahawk to Lead Rebranding Strategy for Tonga Tourism Authority

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In a significant move to revitalise Tonga's tourism sector, the Tonga Tourism Authority (TTA), with support from the Market Development Facility (MDF), an Australian and New Zealand Government-funded programme, has announced its partnership with international tourism marketing agency Tomahawk to spearhead the rebranding of Tonga Tourism. 

The initiative signifies a transformative step towards enhancing global awareness of Tonga as a destination and increasing the economic impact of tourism. 

"We saw an opportunity to rebrand Tonga Tourism and set it apart from other Pacific Island Countries" shared Teisa Tupou, Marketing Manager of TTA. "This comprehensive rebranding exercise, steered by Tomahawk’s expertise, is not just about aesthetics but about embedding a destination...

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10 Trending Marketing Strategies for Tourism in 2024

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The travel bug is buzzing again, and 2024 promises to be a year of exciting growth for the tourism industry. With a landscape reshaped by the pandemic and evolving traveller preferences, it's crucial for businesses to stay ahead of the curve. The increasing use of AI-powered tools is driving more personalised content creation, effective data tracking, and better understanding of your customer journey. Embracing digital technologies will be integral to businesses of all sizes to take advantage of the continuing growth of tourism. 

Let’s explore 10 trending strategies we’ve identified that could shape marketing in 2024! 


1. You will use more AI

During 2023 we saw the rise of AI in our daily lives as well as in marketing. In 2024 we expect to see the application of AI...

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25 Digital Marketing Strategies for Tourism

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Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

  • Social Media Marketing for Tourism
  • Google Strategies for Tourism
  • Brand, Design & Storytelling
  • Technology &...

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Translating GA4 for Tourism

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Demystify Google Analytics 4

The major shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been progressively phased in by users since it's launch in October 2020. However since July 2023 it has become the only option offered by Google with the sunsetting of UA.

In this article, we'll delve into some the features offered by GA4 which were presented by Renee Goodsell in our webinar "Translating GA4 for Tourism". We also share a recording of our Tourism Tech Talks webinar that covers these strategies in more detail along with additional questions from tourism businesses.


1. Something New: Calculated Metrics

Now you can create your own custom calculated metrics!

A Calculated Metric allows you to create a formula using data that Google automatically...

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Facebook Post Sizes

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There's no doubt that Facebook for tourism businesses is a major social media channel to create awareness and engagement with travellers and potential guests. Getting your content looking at it's best is vital for creating inspiring first impressions and engagement! 

Part of the challenge is getting the resolution (pixel size) right for the various image placements available. This guide for Facebook image and video sizes (based on 2023 Facebook standards) is a handy reference if you regularly create/crop images and upload video to your business page. Bookmark this page to refer back to or click on the image below to save it on your desktop.

Keep reading for full details on all the different image options and sizes in more detail! 

Facebook Profile

Your Cover...

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