Category Archives: Tourism Marketing

There's a new kid on the block of Social Media which lets you connect with your audiences in the most visual way yet. 

When marketing a tourism business, when it comes to piquing the interest of a potential guest or customer, the visual will always work better than the verbal. This is why the new Social Media site, Pinterest, should be of interest to you.

With Pinterest, you can organise images on your own online inspiration board, or pinboard - then engage with your social networks, link back to your website and let people share your images with the world.

Pinterest offers many creative marketing opportunities for your Tourism Business. You can showcase the various details or experiences your accommodation or activity offers in a visually arresting way. Using photos, share...

With the win/win smart phone app for travellers and tourism operators

Kiwis do it again; they have invented a clever new app that allows travellers to use their smartphone to find coupon deals within a radius of their position.

The same company that brought us coupons on the back of our grocery receipts have developed Ezypeezy, a clever new smart phone app that lets user view coupon offers by category, location and business name and even use GPS to locate offers nearby! Coupon offers are a tried and true way of motivating people to try your product, activity or accommodation through a great offer that, unlike the popular one-day vouchers, requires no prior spend or commitment.

These "coupons on the run" are perfectly suited for people travelling in New Zealand, and...

This Christmas we're raising money for the Auckland SPCA by auctioning a new website through TradeMe.

The Auction will run until December 20th, and although the website is valued at $10,000 we hope that the auction will raise as much money as possible for the SPCA.

Every dollar raised by the auction will be given to the SPCA Auckland to help them care for the disadvantaged animals this Christmas.

"We have always been passionate about getting involved with projects where we can use our skills and expertise to help non-profit and community organisations. This Christmas we wanted to reach out to help the SPCA and have created a way that others can join in by helping both their business and a great cause", said Gina Paladini, marketing manager of Tomahawk.

We hope that by...

Affiliate programs are a great way to add value to your website and added revenue to your bank account.
 

Although Affiliate programs have been around for a long time, many people don't understand how easy they are to set up so they are missing out on helping their guests with an added serve and capturing that little bit of extra revenue we can all use.

An affiliate program or affiliate marketing is when you use your website to promote other suppliers services or products that compliment your own. For example, an accommodation provider can offer an affiliate program that allows visitors to their website to book activities in their region or a tour operator can offer a way to search and book accommodation in their area on their website.

Joining a tourism affiliate program is a...

Source - Anna Pollock 

I've recently been given a deliciously interesting assignment: - answer, in one page, "what is the cause of tourism?"

Perhaps the questioner has read Simon Sinek's great book Start with Why? which can be summarised in one ket phrase: People don't buy what you do, they buy why you do it.

Perhaps the questioner is a conscious capitalist in the making and understands the power of having a Higher Purpose.

Regardless of the motivation underpinning the assignment, I'm pleased and excited that someone has been thoughtful enough to ask.

Having just spent the past two days in the company of some of British Columbia's brightest and best tourism students, I am fully aware of just how important it is that we have an meaningful answer. This bright, connected,...

Trip Advisor - For around USD600.00, a B&B can get a business account with Trip Advisor that not only lets you list contact details and your website, but lets you add a special offer to the front page for the region when searched. Even better - travellers can receive your specials by email for each region they will be visiting

www.tripadvisor.com

Newsletters - When you pay peanuts, you get monkeys, but not with MailChimp! It's free if you have less than 2000 contacts, and offers a slew of templates, or lets you design your own email newsletters. You can share them on social networks, integrate with services you already use, and track your results.

See some of our tourism marketing newsletter designs or head to www.mailchimp.com and get started!

Google Places - Fast track...