Category Archives: Tourism Marketing
Measurable Marketing
By Tomahawk on
Marketing is considered by many as a game of guessing, hoping, finger crossing and watching to see if there is a result, never really ever knowing what the return on investment truly is. The good news is, as the online pay per click model is being adopted by more and more channels, ROI for both intuitive and intentional marketing can well and truly finally be measured. Let's look at how to measure the returns and where the opportunities lie.
Search Engine Marketing or Price Per Click
Search Engine Marketing (SEM) is a very simple model where by you pay per click (PPC) for a set of keywords/search terms and the price per click is determined by how popular the search term is that you are targeting. A per day and per month budget can be set.
Now a days it is a stretch to call it...
How to Impress Google & Rise to Page One
By Tomahawk on
It all begins with understanding Google's purpose.
Google's Purpose: To make the web a better place for the user
The team at Tomahawk want to help you get on Google's good side. If you impress Google, your business's website can be on page one when someone searches for your relevant keywords.
There's no such thing as a free lunch though! Your website won't receive love from Google simply by virtue of existing.
Optimising your website for search engines (also known as SEO) involves a number of tasks and processes. The best thing is you can do SEO yourself, it just takes a little bit of understanding and your time.
Here are the 5 ways you can DIY SEO!
#1: Impress Google with Keywords - Choosing and Using Them.
- Decide on which keywords you would like your...
