Category Archives: Google

If you’ve got a website, you might’ve heard the term ‘SSL certificate’ being tossed around. But what is it, exactly? And you haven’t already got one, do you need one? This simple guide to SSL certificates lays out everything you need to know in black and white, with any mysterious technical jargon translated into plain English.

What is SSL?

The SSL acronym stands for Secure Sockets Layer. It enables a type of sophisticated encryption that means information transferred from a user to a website is impossible to read by hackers.

An SSL certificate is particularly important if the user is submitting sensitive information such as credit card numbers or personal details that could make them a victim of identify theft. It makes your website ‘secure’.

How do you know if an SSL...

There’s been some big news from Google recently that’s sure to make all our accommodation clients very happy…

Just before the Trans-Tasman travel bubble was announced, Google revealed that all accommodation providers would now be able to access FREE booking links.

This means that when people search for accommodation, your property could be among the first to appear and give searchers the opportunity to book directly via your website.

In their recent announcement, Google said, “For all hotels and travel companies, this change brings a new, free way to reach potential customers [...] Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user...

Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?  

We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too! 

It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.  

Here are the five MUST HAVEs for any tourism website: 

1. Enticing & emotive images & video  

Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.  

A picture speaks 1,000 words, so what words do your images say about your...

What drives conversions? Social Media or Google Ads? A question we get asked A LOT! Listen in to Monday Marketing Minutes to hear our thoughts on the topic.

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Today in the nest our Monday Marketing Minutes team look at Google Ads and share how each ad type can help you be found.

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Watch Monday Marketing Minutes this week as we share our three favourite free things you can do today to help boost your business!

For tip 3, to test your site speed click here: https://lnkd.in/gy28Bsu

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