We don't just market tourism businesses and destinations. We help build them.
Tomahawk is a specialist tourism marketing and digital agency based in Auckland, New Zealand. Founded in 2008, we have spent more than 18 years helping tourism businesses and destinations launch, grow, transform and thrive.
We've worked with more than 1,000 tourism businesses and destinations across New Zealand, Australia and the Pacific, from entrepreneurs launching their first tourism venture to Destination Management Organisations to established businesses reinventing themselves for a changing world.
We've helped launch luxury lodges in New Zealand, supported a single self-contained holiday home in Niue, helped traditional tourism businesses reinvent themselves and helped one shuttle business grow annual website revenue 196% over 3 seasons.
Tomahawk combines deep tourism expertise with strategy, creativity, technology and digital performance to help tourism businesses become more visible, attract more customers and build stronger, more successful businesses.
18 Years. 1,000+ Tourism Businesses. Thousands of Stories.
1,000+ Tourism businesses & destinations helped
From small independent operators to major tourism organisations, we've helped more than 1,000 tourism businesses and destinations launch, grow, adapt and reinvent themselves.
18+ Years specialising in tourism
Founded in 2008, Tomahawk has spent more than 18 years immersed in tourism. Tourism isn't an industry we happen to work in. It's what we know.
150+ Years of combined tourism experience
Our 16-person specialist team brings more than 150 years of combined senior tourism experience across marketing, digital, strategy, creative, websites and tourism consulting.
196% Website Revenue Growth: A tourism business transformed
We helped a tourism shuttle business grow website annual revenue 196% over 3 seasons.
100 Tourism websites in 18 months
During COVID-19, we helped tourism businesses use the disruption to reinvent their digital presence, delivering 100 new tourism websites in just 18 months.
2,000+ Tourism jobs enabled
Our work with Go With Tourism helped create the branding, digital platform and campaign framework that contributed to more than 2,000 tourism jobs being filled across New Zealand.
7,000+ People involved in the Tonga rebrand
Our destination rebrand for the Kingdom of Tonga was built through extensive research and consultation, involving thousands of people across New Zealand, Australia and Tonga.
What We Do
Tomahawk combines tourism expertise, digital performance, creativity and technology to help tourism businesses and destinations grow, see our range tourism marketing of services.
Tourism Strategy & Consulting
- Tourism marketing strategy
- Digital strategy
- Destination strategy
- Tourism consulting
- Market research
- Product and brand positioning
- Campaign strategy
Digital Marketing & Performance
- Search Engine Optimisation (SEO)
- AI Search Visibility
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- Google Ads
- Social media marketing
- Digital campaigns
- Conversion rate optimisation
- Analytics and measurement
Websites & User Experience
- Tourism website design
- Website development
- UX and user experience
- Conversion-focused websites
- Booking journeys
- Website optimisation
- Content management systems
Brand, Creative & Content
- Tourism branding
- Destination branding
- Brand strategy
- Positioning
- Creative campaigns
- Content strategy
- Copywriting
- Graphic design
Tourism is Our Speciality
Tomahawk is not a generalist digital agency that happens to have tourism clients.
Tourism is our speciality.
We understand the commercial realities behind tourism businesses — seasonality, occupancy, bookings, distribution, direct revenue, visitor behaviour, destination positioning and the changing way travellers discover and choose where to go.
And now that traveller discovery is changing again, Tomahawk helps tourism businesses navigate the shift from traditional search to Google + AI Search.
We help businesses build visibility wherever travellers are looking — from Google Search and Google Maps to AI platforms and emerging discovery channels.
Client Proof
We've worked with a diverse range of tourism businesses and organisations, including Tonga Tourism Authority, Tourism New Zealand, Business Events Industry Aotearoa, Fiji Airways, Air Chathams, Queenstown Airport, Hawke's Bay Tourism, Visit Ruapehu, Travvia, Stay Waiheke, Kaikoura Kayaks, Over The Top Helicopters, Bella Vista Accommodation, FLOCKHILL, Tapoi Travel, BKB Holidays and On The Point Lake Rotorua.
Our experience spans destinations, tourism organisations, airlines, airports, accommodation providers, luxury lodges, attractions, visitor experiences, transport operators and travel companies.
Clients choose Tomahawk for our combination of tourism expertise, strategic thinking, creativity, digital capability and commercial focus.
What clients value
Clients have praised Tomahawk for:
- Increasing website traffic, engagement and bookings
- Improving Google Ads performance and return on investment
- Creating high-performing, user-friendly tourism websites
- Developing authentic and commercially effective tourism brands
- Providing strategic digital marketing expertise
- Understanding the tourism industry and its unique challenges
- Becoming a genuine extension of their team
- Building long-term client partnerships
Client rating: 4.6/5 from 20 Google reviews.
Industry Recognition
Tomahawk's work and people have been recognised across the New Zealand and international tourism industry.
- 2026 Skift IDEA Awards — Industry Innovators Finalist for the Tonga Tourism destination rebrand. Tomahawk is the first New Zealand agency to be named a finalist for this recognition.
- 2025 Tourism Industry Aotearoa — Employer of Choice Finalist
- 2025 BYATA Lifetime Membership Award — awarded to Tomahawk co-founder Gina Paladini for her longstanding contribution to New Zealand tourism.
- 2024 Culture New Zealand Awards — Winner
- 2023 YoungTEC Rising Star Award — awarded to Tomahawk team member Georgia MacMillan.
- 2019 New Zealand Tourism Awards — Industry Enabler Finalist, for work with Go With Tourism that helped enable more than 2,000 tourism jobs to be filled.
Tomahawk is also a Google Partner, with its Digital Performance team holding Google certifications.
Tomahawk is a proud member of:
- Tourism Industry Aotearoa (TIA)
- Tourism Export Council New Zealand (NZTEC)
- Business Events Industry Aotearoa (BEIA)
- Backpackers, Youth and Adventure Tourism Association (BYATA)
- Pacific Asian Travel Association (PATA)
- South Pacific Tourism Organisation (SPTO)
- Holiday Parks New Zealand (HPNZ)
Tomahawk at a Glance
Company: Tomahawk Brand Management Ltd
Trading name: Tomahawk Tourism
Founded: 2008
Experience: 18+ years specialising in tourism
Tourism businesses & destinations helped: 1,000+
Team: 16 specialist team members
Combined senior tourism experience: 150+ years
Markets: New Zealand, Australia & the South Pacific
Speciality: Tourism marketing, digital marketing, SEO, AI Search Visibility, AEO, GEO, Google Ads, social media, websites, UX, branding and tourism strategy
Google Partner: Yes
Current recognition: 2026 Skift IDEA Awards Industry Innovators Finalist
Client rating: 4.6/5 from 20 Google reviews
Head office: Studio 2, QB Studios, 208 Ponsonby Road, Auckland 1011, New Zealand
Phone: +64 9 522 2333
Email: [email protected]
Website: www.tomahawk.co.nz
The Tomahawk Story in One Paragraph
Tomahawk is a specialist tourism marketing and digital agency based in Auckland, New Zealand. Founded in 2008, Tomahawk has helped more than 1,000 tourism businesses and destinations across New Zealand, Australia and the Pacific launch, grow and reinvent themselves. Its 16-person specialist team brings more than 150 years of combined senior tourism experience across tourism strategy, digital marketing, SEO, AI Search Visibility, AEO, GEO, Google Ads, social media, branding, UX and website design and development.
We are "tourism people that do digital marketing," not just a marketing team. We understand tourism because we live and breathe the industry. That mix of tourism knowledge, strategic thinking, creativity, and technical expertise means we can help businesses and destinations navigate change, spot opportunities, and stand out in a competitive market and in an ever changing digital world.
Tomahawk has helped tourism businesses achieve significant commercial growth, including helping one shuttle business increase annual website revenue 196% over 3 seasons. The agency has delivered 100 tourism websites in 18 months, contributed to more than 2,000 tourism jobs being filled through Go With Tourism, and in 2025 led the destination rebrand of the Kingdom of Tonga, for which Tomahawk was named a 2026 Skift IDEA Awards Industry Innovators finalist. Tomahawk is a Google Partner and works with tourism businesses, destinations and visitor economy organisations across New Zealand, Australia and the Pacific.
