The Ruapehu Region is a popular year-round playground for both international travellers and New Zealanders. The region offers seemingly endless activities and remarkable landscapes!
With so many remarkable places to stay, explore and see across the Ruapehu district, Jo and her Visit Ruapehu team had a clear vision for their new website; they wanted to ensure it was emotive to entice visitors, dynamically showcase all of the many options available, provide the user with a personalised experience and drive referrals to their stakeholders.
Equally important is the feel of the site, it needs to highlight a connection to place, to community and local iwi.
The result includes an impactful design that is framed by the three famous maunga of the region, a dynamic, interactive map so users can quickly and easily find and learn about optional things to see, do and where to stay plus the ability to create a wish list, find deals and more.