The Tomahawk marketing team all have extensive knowledge from working in the travel industry before landing their dream job with us. We have all worked for businesses like yours and love sharing our experiences to help you. We pride ourselves on our holistic approach but if you are just looking for help with one service, that’s good too.
AI Search Strategies

The way people search online has changed. More travellers are turning to AI search tools like ChatGPT, Gemini & Perplexity to research destinations, compare experiences and plan their trips.
Our AI Search services gives your business more opportunity to be visible where these conversations are happening. We audit your website, content and online presence, then optimise your digital presence to increase the likelihood of your brand being surfaced and recommended in AI-generated responses.
From content and website optimisation, to authority building and structured data recommendations, we'll help future-proof your digital marketing with AEO and GEO strategies to help position your business for this evolution of search.
If you need help navigating this shift in search strategy get in touch for a chat!
If your business isn’t being recommended in AI search, you’re already missing opportunities.
This new eBook breaks down what’s changing in search and what tourism businesses need to do about it. From how platforms like ChatGPT and Google’s AI Overviews are reshaping discovery, to practical ways to optimise your content, structure, and authority signals, this guide turns a complex shift into clear, actionable steps.
Inside, you’ll find real tourism examples, before-and-after content examples, and straightforward tactics you can apply straight away to improve visibility and drive more bookings.
If you want to stay discoverable as search evolves, this is a good place to start.
AI Search FAQS


