==content_digital==

Is AI Recommending Your Tourism Business? Find Out Now!

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As more travellers turn to AI to plan their holidays, tourism businesses face a new challenge: making sure they can be found and recommended by AI-powered search platforms.

Research from global travel industry authority Phocuswright found that 56% of active U.S. travellers had used AI for trip planning, booking or assistance in the past 12 months, up from 33% in the first half of 2025.

In response to this shift, we have launched a free AI Visibility Audit Tool, designed specifically for the tourism industry.

“Tourism businesses have spent years working hard to appear on page one of Google. Now travellers can ask AI to recommend somewhere to stay or something to do without ever asking Google or clicking on a tourism website” says Renee Goodsell, General Manager at Tomahawk.

“The question is, will your business be part of that answer?”

Available at audit.tomahawk.co.nz, the free tool helps accommodation providers, tourism operators, attractions, destinations and travel agents understand how well their websites are positioned for AI search.

Unlike generic website audits, the tool is tailored to tourism businesses and provides:

  • AI Visibility Score: An assessment of their website's AI search readiness.
  • Competitor Benchmarking: An opportunity to compare visibility with selected competitors.
  • Citation Analysis: Insights into sources and signals that may influence how AI understands and references their business.
  • Content Ideas: Practical recommendations to improve website content and AI visibility.

“We wanted to take some of the mystery out of AI search and give operators something practical they can use today, without needing to be an AI expert.” Says Goodsell.

The free audit supports our wider commitment to helping tourism businesses navigate the changing digital landscape through education, practical tools and specialist Answer Engine Optimisation (AEO) services.

Tourism businesses can complete their free AI Visibility Audit at audit.tomahawk.co.nz.