Category Archives: Tourism Leaders

Kia ora and Happy New Year!
 
2020 is full of promise, and whilst the current outbreak of the coronavirus may have us nervous in the short to medium term, we look forward to growth with our customers this year and also into 2021 as we head into the Americas Cup Event.

In order to help us achieve such growth, last August we started looking for an even higher calibre of Digital Marketing leaders to join the T-Hawk flock. I am thrilled to share that all of our efforts to secure 'the best of the best' has resulted in securing our newest team member, Nicola Yates, Tomahawk's new Digital Operations Manager. 

Nicola’s background most recently had her leading three teams across Digital Media, Social and Content plus Product Support at Yellow, NZ’s largest digital agency. ...

Today in the nest the team talk about Sustainability. Looking at what the tourism industry and the exciting things Tomahawk are doing to make the world a better place. Share with us what initiatives you have in place?

#mondaymarketingminutes #betterneverstops #spotthetypo

The team are back from a great week at TRENZ! In the nest today we share our key takeaways and our top tip for TRENZ 2020

#mondaymarketingminutes #betterneverstops #trenz2019

Tourism operators can now tackle climate change with every booking in a new collaboration between Tomahawk and carbon offset specialist TEM. TEM delivers tailored voluntary offset solutions to tourism operators and helped a major airline establish their highly successful carbon offset programme.

New Zealand is renowned for its pristine fjords, black-sand beaches and rugged wilderness, with 3.8 million international tourists visiting each year. As the country’s biggest foreign exchange earner, tourism is a large carbon emitter, alongside diary.

New Zealand’s isolated islands means people travel a long distance to get here and are becoming more aware of how their air and sea travel are impacting the environment.

Gina Paladini, director of tourism consultancy Tomahawk has...

Tomahawk are pleased to announce their partnership with ADARA, the data solution for travel & tourism brands. ADARA’s travel data co-op, the world’s largest, connects over 200 leading travel brands to create the most comprehensive view of the world's travellers and their behaviours across brands, channels, and devices.
 
The tourism industry continues to call out for better tourism data and insights noting that the Tourism 2015 framework included data as an original pillar to unite New Zealand’s tourism industry and set it up for strong, economic growth. Charlie Ives, Executive Officer of Regional Tourism New Zealand declared in his 2018 Tourism Report Card that tourism data was “Not Achieved.” It is one of the missing puzzle pieces required to drive New Zealand Tourism...

Each month we will ask an industry leader the same five questions as a way to share tourism marketing insights with others. The list of tourism professionals chosen to range from last year’s B&B owner of the year, RTO GMs, Marketing Manager for a hotel chain, motel owner, marketing organisations like BYATA and Luxury Lodges, and others.

The objective is to share knowledge, create scenarios that others can relate to and learn from, nurture sharing within the NZ tourism industry.

Our featured industry leader this month is Rotorua TOP 10 Holiday Park owner and operator - Jasmine Adams.