Domestic Marketing During COVID-19
By Tomahawk on
During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.
Topics include:
1. Domestic Marketing Before & After COVID-19
2. Domestic Audiences Familiar & New
3. The differences between International vs. Domestic marketing
4. Key triggers for Kiwi Travelers
5. Checklist: Is your product Kiwi-ready?
During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging.
Two Quick Little Tips
We touched on two great tips near the end of the session, here are the links to the Facebook Groups we are seeing customers leverage successfully.
FACEBOOK GROUPS:
Support NZ Tourism
New Zealand Travel Tips
New Zealand Made Products
Also the new initiative from Road Guru's new initiative 'Save My Bucket List'.
Read more articles
Reels for Tourism: 5 Easy Video Ideas
By Tomahawk |
Short-form video is everywhere and here to stay.
From TikTok to Instagram Reels, snackable and authentic content is one of the most powerful marketing tools for tourism businesses right now. It’s where travellers are dreaming,...
5 Ways to Attract the 'Slow Travel' Market
By Tomahawk |
Peoples lives are increasingly hectic and non-stop, and as a result more travellers are seeking experiences that allow them to slow down, connect deeply with a destination, and travel with greater intention. This is now being...
