Domestic Marketing During COVID-19
By Tomahawk on
During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.
Topics include:
1. Domestic Marketing Before & After COVID-19
2. Domestic Audiences Familiar & New
3. The differences between International vs. Domestic marketing
4. Key triggers for Kiwi Travelers
5. Checklist: Is your product Kiwi-ready?
During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging.
Two Quick Little Tips
We touched on two great tips near the end of the session, here are the links to the Facebook Groups we are seeing customers leverage successfully.
FACEBOOK GROUPS:
Support NZ Tourism
New Zealand Travel Tips
New Zealand Made Products
Also the new initiative from Road Guru's new initiative 'Save My Bucket List'.
Read more articles
Tomahawk Launches Sound Advice for Tourism
By Tomahawk |
We have officially welcomed our newest team member, Chip, an AI-generated T-Hawk with a smooth voice and endless enthusiasm for tourism and digital marketing. Well...technically he isn't that new. Chip was assembled somewhere in...
Is YouTube the New Netflix? What the Streaming Shift Means for Advertisers
By Renee Goodsell |
There's a plot twist happening in the world of streaming, and it's one that every tourism marketer should be paying attention to.
For years, the story went like this: YouTube was where you discovered things, and Netflix was where...
