Category Archives: Tourism Leaders

Cryptocurrency, blockchain, marketing and tourism...A whole new world, or business as usual?

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Crypto. Bitcoin. Blockchain. You’re probably starting to hear these words more and more frequently. And even for Millennials who are used to quickly grasping new digital concepts and trends, they can still seem like a lot to digest.

At Tomahawk we’ve been hearing a bit of chatter recently about the role of cryptocurrency in marketing . Naturally, tourism operators have questions. Do they need to be using it? Is there a commercial opportunity to get involved sooner rather than later? Should they be preparing for the Metaverse in some way? What systems do they need to have in place? There are a lot of questions, but not a lot of answers that make sense.

So let’s start at the beginning – what is cryptocurrency, and what is blockchain?

Cryptocurrency is a form of currency that...

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Client Survey Results: Business Confidence 2022

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Business Confidence Survey Results

We recently sent an online survey to our Tomahawk clients to get a gauge on business confidence and how our industry is feeling about their business outlook for the next 12 months.

Key Survey Results

There is still low confidence and a lot of uncertainty for 2022 as to when businesses will see solid recovery starting to happen. Over 72% respondents are either unsure or don't see their business outlook improving in 2022.

The Australian border reopening is definitely seen as having a poor effect on New Zealand tourism businesses with nearly 59% of respondents believing it won't improve their outlook.

Given the challenges we have nearly 30% feeling positive, another 30% unsure and 41% feeling negative about their...

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Domestic Marketing During COVID-19

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During this 60 minute webinar, Gina Paladini, Marketing Director and Renee Goodsell, Marketing Manager look at how to marketing to the domestic New Zealand audience during COVID-19.

Topics include:

1. Domestic Marketing Before & After COVID-19

2. Domestic Audiences Familiar & New

3. The differences between International vs. Domestic marketing

4. Key triggers for Kiwi Travelers

5. Checklist: Is your product Kiwi-ready?

During the webinar, you will hear Gina talk about the PhocusWright article 'Nothing will be the same' How Italian hoteliers are coping with Coronavirus fallout. We do predict the trends Italy is seeing, of people wanting to book direct will flow through into tourism here in New Zealand. It is something we will be actively encouraging. 

Two Quick...

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Tomahawk's General Manager appoints new Digital Marketing super star

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Kia ora and Happy New Year!
2020 is full of promise, and whilst the current outbreak of the coronavirus may have us nervous in the short to medium term, we look forward to growth with our customers this year and also into 2021 as we head into the Americas Cup Event.

In order to help us achieve such growth, last August we started looking for an even higher calibre of Digital Marketing leaders to join the T-Hawk flock. I am thrilled to share that all of our efforts to secure 'the best of the best' has resulted in securing our newest team member, Nicola Yates, Tomahawk's new Digital Operations Manager. 

Nicola’s background most recently had her leading three teams across Digital Media, Social and Content plus Product Support at Yellow, NZ’s largest digital agency. ...

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Sustainability in the Tourism Industry | Monday Marketing Minutes with Tomahawk

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Today in the nest the team talk about Sustainability. Looking at what the tourism industry and the exciting things Tomahawk are doing to make the world a better place. Share with us what initiatives you have in place?

#mondaymarketingminutes #betterneverstops #spotthetypo

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TRENZ 2020 Key Takeaways | Monday Marketing Minutes with Tomahawk

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The team are back from a great week at TRENZ! In the nest today we share our key takeaways and our top tip for TRENZ 2020

#mondaymarketingminutes #betterneverstops #trenz2019

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