Our work with tourism partners brings together strategy, creativity, and technology to help brands thrive online. Explore some of the campaigns, websites, and projects we’ve created in collaboration with businesses across New Zealand, Australia, and the South Pacific. If you’d like to learn more, book a chat with our team, we’d love to hear your story and help you grow.
Our Work
Google Ads are paid advertisements that appear in Google search results and across Google’s partner sites. They let you promote your tourism business directly to people searching for experiences, activities, or accommodation like yours. With Google Ads, you can target by keywords, location, and even traveller intent.
Yes, when done well. Google Ads put your business at the top of search results, right where travellers are looking. They can deliver fast results, boost bookings during peak seasons, and help you stand out in a competitive market. The key is managing them strategically so you’re not wasting budget on irrelevant clicks.
Google Ads work on a pay-per-click model: you choose keywords related to your business (like “Queenstown jet boat ride”), set a budget, and bid for ad placements. When someone searches those terms, your ad can appear. You only pay when a traveller actually clicks on your ad to learn more.
Google Ads costs depend on your budget, your industry, and how competitive your chosen keywords are. Instead of a fixed price, you set a daily or monthly budget, and you’re only charged when someone clicks your ad. For tourism, costs per click often range from a few cents to several dollars, depending on demand. Google Ads provide flexibility, so you can start small, test what works, and scale your spend as bookings grow.
Absolutely. By putting your business in front of people actively looking to book, Google Ads can turn clicks into customers. The return on investment depends on having the right keywords, compelling ad copy, and a website that converts visitors into bookings. Done right, every dollar spent can generate multiple dollars in revenue.
We run Search, Display, YouTube, Remarketing and Performance Max campaigns. For tourism clients, we often combine destination-focused awareness with conversion-driven search ads to guide travellers from inspiration to booking.
We measure what matters: conversions, ROI, and visibility. You’ll get transparent reporting showing what’s working, what we’re testing, and how we’re improving your campaign performance month to month.
