Securing employees in a post-COVID world is challenging. Engaging well-targeted content, an accessible application process, and a paid campaign strategy has driven improvements to the Robertson Lodges website Careers page. 

The Client

Robertson Lodges operate 3 luxury lodges and golf courses in New Zealand: Kauri Cliffs, Cape Kidnappers, and Matakauri.

We have partnered with the Robertson Lodges team to deliver their websites and all facets of their digital marketing campaigns.

A successful example is a recent Careers Campaign needed to re-build their teams post-covid, and to attract the right people to deliver exclusive experiences in their spectacular settings.

The Challenge

With a previously outdated careers page, the main goal was to persuade those looking for hospitality roles or to work abroad in New Zealand to consider a role with Robertson Lodges. 

The careers section needs to:

  • Inspire and give valuable information to interested applicants
  • Give the ability to apply for a specific role
  • Share current team member stories
  • Answer typical applicant questions

Another goal was to increase the visitation to the page, targeting the right people who are seeking new opportunities.

The Solution

To meet their goals we:

  • Redeveloped the careers page and modules to make it more engaging and user-friendly to apply and download applicant information guides
  • Improved navigation and call-to-action buttons guiding visitors on a logical flow to apply for a role
  • Added an informative set of FAQs to help answer typical applicant questions
  • Aligned the content to the expectations of working for a leading New Zealand luxury lodge
  • Supported the strategy with a Paid Search and Paid Social Ad campaign

The Results

Our team is proud to share Impressive results that were seen extremely quickly within 2 weeks of the updated Careers section launch. 

Key metrics all improved considerably compared to pre-launch analytics.

  • This "engagement on page" with clicks on the call to action buttons and links increased nearly 28%
  • The 160% increase in "time on page" indicates how much more engaging people are finding the content
  • The "Bounce rate" declined by 40% to a low 38.31% showing the great improvement in engagement of visitors

The success of this project has showcased how re-evaluating, updating and optimising content to be more emotive, appealing, and structured, can lead to significant lifts in key metrics and user engagement.

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