We are often asked by clients whether additional domains would benefit their website and/or SEO.
For example, say you run a motel in Auckland and your website is "www.imaginarymotel.com" but you also wonder about registering "www.imaginarymotel.co.nz", or even "http://auckland.imaginarymotel.com".
There are only ever 3 reasons to register additional domains.
1. To protect your brand. In other words, stop someone else like a competitor from getting to it first. Alternatively, your company name might be easily misspelled and you want to catch those users who mistype it. (Side note: If protecting your brand is your main concern, you should also register social media accounts under your company name ASAP, even if you don’t plan on posting anything just yet. Use
The majority of businesses we work with recognise the importance of search engine optimisation, the art of getting your website ranked higher with search engines such as Google. However, many are surprised when one of our first SEO recommendations is to improve their social media presence.
Here’s 5 reasons why it’s so important.
1. Improved Linking Strategy
Firstly let’s be clear, having lots of likes or followers on Facebook, Twitter and other social media channels won’t improve your SEO. Google has said themselves that they do not use this as a signal.
However, when your article or website is shared, it creates increased brand exposure. This attention may lead to others including you in their own online profiles, blogs and websites. Google places value on mentions...
In a recent report, Google ventured outside of their current online domain and did a study to compare online travel purchase patterns to offline travel purchase patterns. The number of similarities between the two types of buyers provides compelling information that every tourism business owner should know.
Getting right to one of the most amazing facts derived from the study: 90% of both online bookers and offline bookers do their research online. You read that right, 90% of travellers do their research online before booking whether they purchase online or walk into an agency to book in person. Understanding the full value of a travel business's online presence has never been demonstrated so definitively.
Research starts on average 70 days prior to purchase. Both types of buyers use...
Connecting your TripAdvisor reviews to your Facebook page.
Now, in just three easy steps, you can combine these two great forces so your Facebook followers can click on a tab and quickly and easily see your great TripAdvisor reviews right on your Facebook page. So you have worked hard to exceed your customer's expectations and earned yourself great TripAdvisor reviews, fantastic! And in all of your copious spare time, you have also been engaging with your Facebook followers, promoting your posts and increasing your Facebook Likes.
To add the TripAdvisor Widget to your facebook business page you simply go to:
Although the majority of top-end luxury travellers may make their bookings with an agent, it is their friends and family, search engine results, online videos and loyalty programs that inspire and influence their choices.
The results are just in from a report commissioned by Google to help them better understand the affluent US traveller and the role that online resources play in their choice of airline, cruise, lodging, car rental and holiday packages.
Trip Inspiration & Research
One of the most significant pieces of information revealed is that friends or family and the Internet are both equally influential as the number one source for inspiring a trip. Moreover, when it comes to planning and researching for a holiday, the premier sector turns to the...