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All things web and tourism!

Social Media is not a toy, it's a business tool!

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Today it’s easy to have your attention captured by noise and sparkly things – distractions surround us. It’s also easy to mistake that noise as representing frivolity. Yes, your neighbour posts funny cat photos and your nephew won’t stop checking the game stats during family dinners, but social media is a powerful tool reaching a global audience of billions and you CHOOSE how to wield it.

Sort through the noise and understand how to leverage this tool to support your business and build brand awareness. Otherwise your competitors will be out there making a better, more professional and exciting impression on the public.

“My kids are on Twitter, I should just have them run everything!”

Social media IS media, and marketing is a complex structure. Algorithms (programs)...

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Thinking Differently About Tourism

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Yes, yes, we know: we are living at a time when 'things' are changing faster than ever. We are reminded of this every time we buy the latest phone, tablet or computer only to be told six months later (when we have finally learned how to use it!) that it is now “the old” model.

And the point is truly highlighted when considering the fact that 60% of the jobs available in ten years don’t even exist yet.

As individual tourism businesses, organisations and an industry as a whole, it is imperative that we are keeping up with changes, and not just surviving but actually thriving. Thinking differently is required by all of us, as what has worked in the past may not work in the future.

“Trendlines not Headlines”

Stealing a quote from Bill Clinton, “consider trendlines not...

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Tomahawk to develop new website and strategy for Bella Vista Motel Network

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Bella Vista Management Ltd and Tomahawk are pleased to announce that Tomahawk is to develop the new website and digital marketing strategy for the Bella Vista Motel Network.

The Tomahawk group was appointed following a rigorous selection process from a group of innovative digital leaders invited to respond to a detailed RFP.

“We were very pleased with the proposal from the Tomahawk Group and whilst it was a close decision, Tomahawk stood out for their overall digital strategising and for their understanding of the complex visitor economy,” according to Sales and Business Development General Manager, Hamish Saxton.

The development of the new website and digital strategy activation is underpinned by Bella Vista’s online booking and channel management provider Seekom, which...

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Yes, your website users will scroll!

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The common myth that website users don’t like to scroll below “the fold” has persevered for nearly 20 years, and is still a debate I regularly participate in with clients and colleagues alike.

It was actually back in the internet dark ages (1998) when Jarrod Spool discovered that users will happily scroll. The simple fact remains that people would rather move down the page than click to go another page for further content. Which is good, because longer pages mean more words, which (usually) means better search engine optimisation.

If you need convincing, just watch a five year old with an iPad. They intuitively swipe the screen to scroll down. It is in our nature to do so.

The rise in small screens across all generations has heightened our scrolling education. Browsers and...

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#Hashtags 101

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What is a hashtag?

Hashtags are now an integral part of how we communicate and market online. Originating with Twitter, they are now included in most social networks. They can be used ironically (#sorrynotsorry) to punctuate a message, but the true purpose of the hashtag is much more important!

Hashtags are, quite simply, a search tool. It’s a tag, similar to organising a product on a shelf, with the hash symbol in front of it. (Tagged with a hash symbol = hash-tag.) Adding this to a post makes it searchable for anyone with an interest in your business or topic. When a user clicks on a hashtag or enters it in the search field, they find all content that includes the term. Hashtags can be used within Twitter, Instagram and Facebook to help target your audience and collect...

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