LinkedIn Image Sizes

LinkedIn is an important platform for networking and building business to business relationships, and for recruitment. For the tourism industry there is an active community of tourism professionals, business owners, managers and related government organisations. 

We recommend a strong presence on LinkedIn for both your personal profile and your company page to foster your trade relationships and to build awareness of your team, products & services and brand.

LinkedIn Profile Page

Profile Picture 

• Recommended pixel size: 400 x 400 pixels
• Supported file types: JPG and PNG

Cover Picture

• Pixel size: 1584 x 396 pixels
• Aspect ratio: 4:1
• Maximum file size: 8MB 
• Supported file types: JPG and PNG 

Note that your LinkedIn cover picture will display differently on desktop and mobile so check how it looks on both devices when testing it. 

LinkedIn Business Page

• Company page logo : 300 x 300 pixels
• Company page cover image: 1128 x 191 pixels

LinkedIn Feed

• Post single/multi-image: 1080 x 1080 pixels (square); 1920 x 1080 pixels (landscape); 1200 x 627 pixels (landscape)
• Article banner image: 1920 x 1080 pixels
• Image for blog post link: 1200 x 627 pixels
• Carousel: use PDF format

LinkedIn Video

• Minimum resolution: 256 x 144 pixels; maximum resolution: 4096 x 2304 pixels 
• File size: 75kb to 200MB
• Maximum length: 10 minutes 

LinkedIn Ads

Single-image Ads

• Recommended pixel size: 1200 x 628 pixels (landscape), 1.91:1 ratio; 1200 x 1200 pixels (square:), 1:1 ratio; 628 x 1200 pixels (vertical), ratio 1:1.91; 600 x 900 pixels (vertical), ratio 2:3; 720 x 900 pixels, 4:5 ratio
• File type: JPG, PNG or GIF
• Maximum file size: 5MB

Video Ad

• File type: MP4 
• Landscape: 640 x 360 pixels (minimum), 1920 x 1080 pixels (maximum)
• Square: 360 x 360 pixels (minimum), 1920 x 1920 pixels (maximum)
• Vertical: 360 x 450 pixels (minimum), 1080 x 1350 pixels (maximum)
• Aspect ratio: 9:16 to 16:9
• Video file size: 75kb to 200MB 
• Video duration: 3 seconds to 30 minutes

Carousel Ad

• Recommended pixel size: 1080 x 1080 pixels
• Aspect ratio: 1:1
• File type: JPG or PNG
• Maximum carousel cards: 10 
• Maximum file size: 10MB

InMail Message Ad 

• Recommended pixel size: 300 x 250 pixels
• Accepted file types: JPG or PNG
• Maximum file size: 2MB

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